Peter Krzyzek is Chief Technology Officer at Chykalophia, which he co-founded with his wife, Ari, in 2011. Peter leads high-performance teams to optimize Chykalophia’s clients’ digital and social consumer experience through a robust business strategy and tech infrastructure, including analytics, automation processes, integrations, and more. He understands the user experience is critical to positioning clients as a dominant force in their respective niches for solid brand success and sustained business growth. He is co-author of the Top 3 Best Sellers book in web design, Made to Sell: Creating Websites that Convert.Peter holds a master’s degree in computer science that has equipped him with a variety of technological, process, and communication skills. When it comes to implementing technology, he says, “Everything is possible with technology if it is properly planned, budgeted, and mapped out.” He is known as the “tech whisperer” because of his ability to translate technology into plain English and help clients visualize the possibilities.