A futurist business expansion catalyst with a proven track record of over two decades in leading diverse portfolios in the FMCG industry in Eastern India and Maharashtra. In the journey of more than twenty-five years in the beverage industry, I have closely worked with four of the top 20 Global Brands like DIAGEO, United Spirits Ltd, and SABMiller; UDV-India. Hence witnessed the expansion of the beverage industry taking shape in India and participated in the same.In my current role as the General Manager at - Sales East Maharashtra, DIAGEO-India I am leading opportunities for Sales (assets and products), Operations, Distribution and Merchandising, Business Development, Portfolio Control, Client Relationship Management, Trade Management with a key focus on top-line profitability and business expansion.Known for my dexterity in implementing sales and marketing strategies, programs to improve sales opportunities, and developing both short-term and long-term strategic plans, including annual business plans and promotion strategies with Profit and Loss and budget responsibility. Mastered the administration of representing the dues from delinquent customers and ensured to accomplish profitability by devising short/long-term goals and implementing the new systems, policies and procedures to achieve operational excellence and efficiency and to support audit activities.Known in the industry as :-A profitability partner who wears multiple hats while straddling Business, Profitability, Operations, Distribution and Merchandising, Business Development, Portfolio Control and Trade Management. Is instrumental in increasing the topline profitability margin in a consistent manner with a double-digit percentage of growth, year after year. Delivers Annual Operating Plan, share, volume, and net revenue objectives-A strategy architect in marketing strategies, stocks, distribution and merchandising to achieve market penetration. Strengthens the Go-To market and Supply and Distribution footprint-A customer champion who builds and retains key accounts by managing overall risk and exposures of customers.Act as a trusted advisor about stock trading and portfolio building-A people’s leader with a career history in various beverage portfolios, multi-state distributed businesses, and a proven ability to hire, develop and retain small but high-performance teamsLoves exploring new places, cultures and cuisines.Feel free to contact me for mentoring future leaders, or advisory at goramukherjee1971@yahoo.comI share my time between Maharashtra and Kolkata.
