Marketing:- Responsible for execution of all Wurth Canada marketing strategies for all DivisionsProduct:- Overseeing the Product team to maximize the effectiveness and exposure of all 15,000+ existing products, bringing to market new products for all Divisions, all while ensuring a proper product life cycle is maintained.Retail:- Wurth Canada, part of the Wurth Group, is the largest assembly company in the world.Our proven business model has expanded from direct sales to e-commerce, and now into a new chapter: the development of Wurth stores (“Pick-Up Shops”) throughout Canada.Overseeing the implementation and expansion of this new customer contact point from both the retail aspect as well as the operations aspect to achieve a goal of over 40 stores launched throughout Canada.

Wurth Canada, part of the Wurth Group, is the largest assembly company in the world.Our proven business model has expanded from direct sales to e-commerce, and now into a new chapter: the development of Wurth stores (“Pick-Up Shops”) throughout Canada.Overseeing the implementation and expansion of this new customer contact point from both the retail aspect as well as the operations aspect to achieve a goal of over 40 stores launched throughout Canada.

Key Responsibilities:- Responsible for the Marketing Department - Responsible for the Product Department- Responsible for all Sales and Product Training- Responsible for the E-Commerce Department- Responsible for all Corporate Communications- Member of the Advisory Board Tasks:Marketing:- Responsible for all Wurth Canada marketing and advertising strategies for all Divisions (Auto, Body Shop, Cargo, Metal, and Construction.- Responsible for establishing, maintaining, and balancing an effective marketing budget.- Responsible for all Wurth Canada social media and trade show activities.- Maximize any partnerships with external parties.Product:- Responsible for leading the Head of Product and the Product team to maximize the effectiveness and exposure of all 14,000+ existing products, bringing to market new products for all Divisions, all while ensuring a proper product life-cycle is maintained.E-Commerce:- Responsible for all E-Commerce strategies for www.wurth.ca and shop.wurth.caTraining:- Leading the team of both Sales Trainers and Product Trainers to ensure all new sales representatives at the organization are properly on-boarded.- Ensure all existing sales staff have ongoing training in all areas.- Link the focus of the Company and Product Department to that of what is being trained upon.Communications:- Managing Wurth Canada’s communication channels, risks and opportunities (both internally and externally). This includes Management at all levels, internal employees, the sales force, media, influential members of the business community, and the public.- Advise and participate in decisions that may affect the ongoing reputation of Wurth Canada.

Key Responsibilities:- Responsible for the Marketing and E-Commerce team- Responsible for all Corporate Communications- Member of the Advisory Board Tasks:Marketing:- Responsible for all Wurth Canada marketing and advertising strategies for all Divisions (Auto, Body Shop, Cargo, Metal, and Construction - Responsible for establishing, maintaining, and balancing an effective Marketing budget- Responsible for all Wurth Canada social media and trade show activities- Maximize any partnerships with external parties (i.e. The Holmes Group, Pfaff, etc).Communications:- Managing Wurth Canada’s communication channels, risks and opportunities (both internally and externally). This includes Management at all levels, internal employees, the salesforce, media, influential members of the business community, and the public- Advise and participate in decisions that may affect the ongoing reputation of Wurth CanadaE-Commerce:- Responsible for all E-Commerce strategies for www.wurth.ca and shop.wurth.ca

Overview:- Responsible for the Marketing & E-Commerce team- Member of the Advisory BoardTasks:- Planning and execution of all marketing and sales promotions for Wurth Canada through various Marketing plans.- Lead a team in the development of all marketing materials, catalogues (hard-copy and online), brochures, campaigns, and incentives nationwide for all Division's.- Work hand-in-hand with the Product Department to bring to market thousands of new products each year with various methods to market.- Utilizing the partnership with “The Holmes Group” in all facets of Marketing at Wurth Canada.- Responsible for all Social Media content.- Responsible for all E-Commerce and Digital Marketing content.- Responsible for all Trade Shows, Sponsorships, and Advertising campaigns.- Responsible for maintaining entire marketing budget- Responsible for the creation and development of Wurth Canada's first E-Commerce site

Key Roles:- Responsible for all Marketing, Product, and Pricing Strategies for all Divisions (Auto, Cargo, MRO, Construction, Equipment)Main Accomplishments:- Established and led independent and fully operational Marketing, Product, Pricing and Quality Departments- Generated an average of $2 million in new product sales per year with Product Department- Re-structured all product catalogues (hard copy and on-line), reducing costs by 50% and increasing productivity on an annual basis- Created new marketing strategies, promotional campaigns, sales contests, sales tools, and implementation of various social media outlets for all Divisions- Reviewed sales statistics, market segmentation, and market development to better penetrate new & existing markets- Maintained a balanced budget every year of over $2 million dollars- Provided daily sales support to a direct sales force of over 425 representatives across Canada- Led a team that created Wurth Canada's first sales force automation tool using a self-made PIM System

- Supported sales staff and management, particularly in Ontario and Eastern Canada, in obtaining increased sales growth- Helped to create and maintain a marketing strategy- Developed a ground-up revision of marketing concepts and lines of thinking- Created a new method and procedure of weekly and monthly features and promotional strategies - Created and developed all promotional items for Würth Canada- Developed new and existing supplier relations- Timely and accurate design/production of sales tools such as 3-D product boards, brochures, catalogue sheets and sales binders for sales representatives- Conducted product training for sales representatives and internal staff- Product-line care-taking- Provided technical support for all sales representatives- Participated in regular “ride-alongs” with various sales representatives- Organization of monthly/yearly marketing and sales meetings

- Ensured customer satisfaction by obtaining and verifying various customer vehicular problems or maintenance needs- Sold required vehicle services and maintenance needs to customers, ensuring that all requested work is completed appropriately and on-time, thus ensuring quality workmanship and customer retention.