On a mission to decode why people buy ❤️🧠🎭 From my early school days, I was drawn to the 'art' of crafting human experiences through the world of amateur THEATER. It was there that I first witnessed the challenges and rewards of engaging people and captivating audiences’ attention. Little did I know that these early performances would lay the foundation for my career in decoding human decision-making.📢 While my interest in MARKETING had always been simmering, it took a bit of a nudge to set me on this path. I owe a debt of gratitude to the faculty secretary who encouraged me to submit my application on the very last day. And that's how my journey in marketing began.🎓 The turning point in my career came when I was awarded the prestigious British Chevening SCHOLARSHIP for an MA in marketing. This recognition fueled my passion and validated the work I had done thus far.📜 Before co-founding Data Do, my career spanned over TWO decades. 📈 I led regional research at the global giant GfK and crafted marketing strategies for BRAND giants such as Delhaize, Coca-Cola, Google, MasterCard, Bambi, Lidl, McDonald's, P&G, to name a few. I also served as a GfK ambassador for knowledge sharing in Central-Eastern Europe. 🏅 Prior to that, I made my mark in sports brands and the advertising industry, earning the title of the BEST seller of the sports brand Arena in Eastern Europe.💡 Driven by a passion for KNOWLEDGE-SHARING, I've contributed to various esteemed institutions, including the Faculty of Media and Communication, the International Advertising Association Academy, the MSM Management School, Molen Academy, and the FEFA Faculty. I'm also honored to be a part of the "Effie Awards" scoring committee in Serbia.🎤 My early connection with the stage has continued to influence my journey, taking me to over 10 European cities as a conference SPEAKER. 🎯 With a portfolio boasting over 500 PROJECTS in marketing strategies, innovation, and branding, I always aim to make the complex seem simple. My mission is to unveil the 'why' behind people's choices and guide companies in creating communication and brands people will buy and love.🏔️ Outside of my professional endeavors, you'll find me hiking through NATURE and actively serving as a board member for the Society for the Protection and Study of Birds of Serbia.❤️🧠 Let's engage in a conversation about how I can help you decipher the science behind decisions and design enduring BRAND EXPERIENCES.
Listed skills include Market Research, Customer Insight, Consumer Behaviour, Segmentation, and 33 others.