• Customer Relations - Maintaining and developing excellent customer relations including many high end luxury brands.• Forecasting and Sales Tracking - Creating forecasts, tracking sales performance and conducting market intelligence testing on new trends and designs.• Leadership - Leading a team of 10 designer and 4 Merchandisers to extend the best of services to existing and New Customer.• Spearheading new product development based on Market Forecasts and Customer Inputs.

• Events - Representing the company on global platforms and at trade shows such as JCK Las Vegas, Hong Kong Gems and Jewelry Show, GJX Tucson and Bangkok Gems and Jewelry Shows.• Visual Merchandising – Managing displays for various trade shows, across Asia, Europe and US, from ideation to implementation. • Forecasting and Sales Tracking - Creating forecasts, tracking sales performance and conducting market intelligence testing on new trends and designs as per customer briefs.

• Product Development & Merchandising - Leading development of new product lines, based on market research. Marketing these to all prospective clients using complete story lines to drive better sales.• Leadership - Lead the in-house software development team to create and implement Inventory Management and Forecasting Applications• Per Client basis WSSI for bulk retail customer like Chain Stores and TV Channels

• Compliance - Spearheading social and legal compliance across the supply chain, ensuring excellent, sustainable production practices.• LED The Company to become an Socially & Environmentally Responsible Concern with certifications form 1. RJC _ Responsible Jewelry Council2. SEDEX Golbal.3. CTPAT • Confidentiality - Managing and vetting confidentiality agreements between all concerned parties.

Involved in Active Litigation in High Court of Rajasthan, and State Consumer Forum. Arbitration for Banks and Housing Finance Institutions