Goran Spasić

Goran Spasić Email and Phone Number

Chief Commercial Officer (CCO) @ Medela AD
Pancevo, Vojvodina, RS
Goran Spasić's Location
Pančevo, Vojvodina, Serbia, Serbia
Goran Spasić's Contact Details

Goran Spasić personal email

About Goran Spasić

Results oriented, proactive and energetic marketer and trade marketer. Experienced in strategic marketing planning, process/project management and business development. Dedicated to strategic focus, analytical integration of information and cross-functional cooperation for the benefits of effective decision-making. Successful involving in a project teams to develop and achieve common goals. Good interpersonal skills. Functional Knowledge & Skills• Brand and trade strategy development• Marketing planning processes • Budgeting process• Information management• Consumer and customer knowledge• Advertising (ATL & BTL) management Managerial & Interpersonal Skills• Effective communication, presentation and facilitation• Project management• Developing and maintaining relationships with internal & external parties• Ability to solve conflicts among areas/functions

Goran Spasić's Current Company Details
Medela AD

Medela Ad

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Chief Commercial Officer (CCO)
Pancevo, Vojvodina, RS
Website:
medela.rs
Employees:
3
Goran Spasić Work Experience Details
  • Medela Ad
    Chief Commercial Officer (Cco)
    Medela Ad
    Pancevo, Vojvodina, Rs
  • Medela Ad
    Chief Commercial Officer (Cco)
    Medela Ad Apr 2024 - Present
    Vrbas, Vojvodina, Serbia
  • Medela Ad
    Sales Director
    Medela Ad Dec 2023 - Apr 2024
    Serbia
  • Medela Ad
    Brand Manager
    Medela Ad Jul 2023 - Dec 2023
    Belgrade, Serbia
  • Carnex Doo
    Brand Manager
    Carnex Doo Mar 2022 - Mar 2023
  • Vodavoda And Gorki List
    Brand Manager
    Vodavoda And Gorki List Oct 2021 - Mar 2022
    Belgrade, Serbia
  • Bambi
    Special Occasions Manager
    Bambi Feb 2015 - Sep 2021
    • Responsible for development and implementation of both long term and short term strategy for launch of special projects/SKUs to support achievement of the company objectives• Analyzing market trends and competitor activities, identifying and responding to the consumers needs for special SKUs, in order to preparing an appropriate response to maintaining company leading position • Responsible for constant progression of sales results and profitability of special projects• Working on… Show more • Responsible for development and implementation of both long term and short term strategy for launch of special projects/SKUs to support achievement of the company objectives• Analyzing market trends and competitor activities, identifying and responding to the consumers needs for special SKUs, in order to preparing an appropriate response to maintaining company leading position • Responsible for constant progression of sales results and profitability of special projects• Working on creation and implementation of innovation/renovation pipelines of special projects, including tailor made activities• Managing the price policy of all special SKUs Serbia and surrounding markets (Bosnia, Montenegro, Kosovo, FYROM, SLO, CRO, EU, OVS) • Responsible for develop of whole process/sector for special projects from idea to relevant volumes to reach company aim• Responsible for negotiation with all interested parties (channel managers, planning, distributors, purchasing, outsource partners) to ensure budgeted volumes of special SKUs • Managing of special products development for Serbia and surrounding markets (Bosnia, Montenegro, Kosovo, FYROM, SLO, CRO, EU, OVS) from inception through factory trials and onto the supermarket shelf• Planning and controlling marketing budget and ATL and BTL activities for Serbia and surrounding markets (Bosnia, Montenegro, Kosovo, FYROM, SLO, CRO, EU, OVS) • Cooperation with creative agency on ATL and BTL activities in order to preparing strong marketing support for special projects/ SKUs Show less
  • Bambi A.D.
    Junior Brand Manager
    Bambi A.D. Mar 2014 - Jan 2015
    • Responsible for constant progression of brand equity, market share, sales results and profitability of brand assigned• Responsible for development and implementation of annual marketing plans and programs to support achievement of the objectives for wafers, biscuits and gummy brands• Working on creation and implementation of both short and long term brand strategies and innovation/renovation pipelines• Execution of strategy brands, tracking market trends and competitor activities,… Show more • Responsible for constant progression of brand equity, market share, sales results and profitability of brand assigned• Responsible for development and implementation of annual marketing plans and programs to support achievement of the objectives for wafers, biscuits and gummy brands• Working on creation and implementation of both short and long term brand strategies and innovation/renovation pipelines• Execution of strategy brands, tracking market trends and competitor activities, identifying and responding to the consumer’s needs, budget planning and controlling.• Managing product development through from inception through factory trials and onto the supermarket shelf• Developing marketing budget and ATL and BTL activities Show less
  • Bambi
    Senior Assistant Brand Manager
    Bambi Jul 2011 - Feb 2014
    Belgrade
    • Assisting in managing more than 50 SKUs in wafers, biscuits and snacks categories for one of the biggest Serbian confectionery producer • Creating and steering the process of brand strategy implementation via targeted marketing activity plans, to maximize brand equity and grow market value share• Analyzing market research reports data to ensure brand position is established and continuously maintained • Managing the budget and financials related to the designated brand, along with… Show more • Assisting in managing more than 50 SKUs in wafers, biscuits and snacks categories for one of the biggest Serbian confectionery producer • Creating and steering the process of brand strategy implementation via targeted marketing activity plans, to maximize brand equity and grow market value share• Analyzing market research reports data to ensure brand position is established and continuously maintained • Managing the budget and financials related to the designated brand, along with performance reporting• Planning and executing advertising and trade promotion campaigns according to the marketing plan• Working on outsource project, defining all steps to ensure full efficiency, managing all involved departments and outsource partners to successful achievement of the objectives of brand • Analyzing consumer trends and information to help identify product categories as future sources of growth• Analyzing market, consumer, and competitive information to support brand manager in defining pricing strategies• Brand strategy, annual brand plans and budget management for Serbia and surrounding markets (Bosnia, Montenegro, Kosovo, FYROM) • Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats. Show less
  • Bambi
    Junior Assistent Brand Manager
    Bambi Jun 2009 - Jul 2011
    • Proactive involvement in all marketing projects (ATL and BTL activities, developing new and improving existing products, briefing agencies and internal R&D department, price positioning, budgeting, sales data and report analysis)• Research analysis of main competitors (strategy, product launches, positioning, marketing and sales activities)• Monitoring and analyzing market research data provided by external agencies • Preparing projects for product and packaging development in… Show more • Proactive involvement in all marketing projects (ATL and BTL activities, developing new and improving existing products, briefing agencies and internal R&D department, price positioning, budgeting, sales data and report analysis)• Research analysis of main competitors (strategy, product launches, positioning, marketing and sales activities)• Monitoring and analyzing market research data provided by external agencies • Preparing projects for product and packaging development in order to meet consumer needs, based on analyzed data and in line with the market transformation/development• Coordination with all external (Agencies) and internal partners in order to achieve the best results and budget Show less
  • Bambi
    Merchandiser
    Bambi Jun 2009 - Dec 2009
    • Controlling stock levels, moving stock and making sure that best-selling products are always available • Coordinate with shop owners and other management officers for the implementation of activities within their premises • Ensuring that all products have enough POSm adequate support as per plan
  • European Agency Of Reconstruction – Ear, Belgrade, Serbia
    Cheif Of Administration
    European Agency Of Reconstruction – Ear, Belgrade, Serbia 2008 - 2009
    Regional cross-border cooperation. Project “BANAT 22” – Promotion of Top 22 Tourist Locations and Events in Banat. • Organize a study tour and discussion panels for local and regional authorities, tourism stakeholders, media and civic sector to select locations to be integrated into ‘Banat Tourism Guide ‘• Event organization (as a part of project team) - organize Final Conference - joint ‘Banat tourism’ stand presented at Belgrade Tourism Fair• Responsible for all phases of… Show more Regional cross-border cooperation. Project “BANAT 22” – Promotion of Top 22 Tourist Locations and Events in Banat. • Organize a study tour and discussion panels for local and regional authorities, tourism stakeholders, media and civic sector to select locations to be integrated into ‘Banat Tourism Guide ‘• Event organization (as a part of project team) - organize Final Conference - joint ‘Banat tourism’ stand presented at Belgrade Tourism Fair• Responsible for all phases of general office and clerical work, data entry services, online research and coordination of meetings• Develop project date base of tourist attraction • Control external associates or other recommended parties, insuring that all project are Show less

Goran Spasić Skills

Marketing Management Brand Management Market Research Fmcg Market Analysis Marketing Strategy Competitive Analysis Marketing Communications Business Planning Customer Insight Business Strategy Trade Marketing Shopper Marketing Negotiation Advertising Market Planning Brand Development Product Development Management Integrated Marketing Brand Equity Marketing Marketing Research Brand Architecture Social Media Marketing Sales Management Segmentation Media Planning International Marketing Retail Strategic Planning Project Management Team Management Problem Solving

Goran Spasić Education Details

  • Faculty Of Organisation Science, Serbia
    Faculty Of Organisation Science, Serbia
    Business, Management, Marketing, And Related Support Services

Frequently Asked Questions about Goran Spasić

What company does Goran Spasić work for?

Goran Spasić works for Medela Ad

What is Goran Spasić's role at the current company?

Goran Spasić's current role is Chief Commercial Officer (CCO).

What is Goran Spasić's email address?

Goran Spasić's email address is sp****@****ail.com

What schools did Goran Spasić attend?

Goran Spasić attended Faculty Of Organisation Science, Serbia.

What skills is Goran Spasić known for?

Goran Spasić has skills like Marketing Management, Brand Management, Market Research, Fmcg, Market Analysis, Marketing Strategy, Competitive Analysis, Marketing Communications, Business Planning, Customer Insight, Business Strategy, Trade Marketing.

Who are Goran Spasić's colleagues?

Goran Spasić's colleagues are Maja Abutovic, Ivan Filipovic, Manja Ljubicic, Andrijana Todorovic, Aleksandra Milošević.

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