- Managing performance of respective Region (Belgrade, Serbia North) in order to support Company strategy and deliver all Trade KPIs. Responsible for execution on field related to: route to market model, trade marketing, sales, marketing skills development- Managing 6 teams: 6 direct reports (managers), 45 non management (16 Trade Marketing Reps, 29 Sales Reps)- Integral part of Trade team and Marketing team which is in charge for marketing strategy, cycle planning, demand forecasting and review, brand and trade activities planning, execution and evaluation- Responsible for regional budget- Member of restructuring team/distributor change and R2M setup- Redundant due to restructuring in 2014

- Handling modern trade Accounts in Serbian market (Corner Shop, OMV, HDS, Stampa/Futura plus, Delhaize, Mercator, NIS, Lukoil, Tabak Press)- Coordinating a team of 14 Area managers (with respective teams), to ensure proper execution across the territory in KA outlets- Ensure smooth operation of the KA team in order to achieve TM&D KPIs- Effective information management in order to support business decisions- Managing KA budget- Cross functional teamwork with brand team, trade support team, merchandising team, finance team

- Responsible for delivering targeted volumes, debt collection and all marketing activities on field- Successfully managed 2 teams and different areas with Trade marketing and Sales representatives- Territory coverage and optimizations made- Achieved best ROI on Area covered in terms of marketing investment and sales increase- Talents recognized and promoted to new roles, people development- Effectively dealing with poor performance- Change manager- Effective facilitator