Elena Gorbacheva Email & Phone Number

Israel

- Lead UX and market research projects. Conducted a full cycle of research including recruitment and presentation. - Worked closely with product and management teams. Participated in the product decisions processes

Expert role: Provided guidance and mentorship to researchers. Research role: Created 20+ research projects, including usability tests, interviews, desk research, and surveys. Synthesized complex research findings into clear, actionable insights delivering compelling presentations to stakeholders that drove critical business decisions.

- Conducted and analyzed 30+ qualitative interviews in the cybersecurity field and investment field. Created JTBD research - Oversaw company-wide research initiatives related to ad performance, audio, and interactivity. Worked as a part of a team of researchers collaborating on research development- Collaborated with designers and presented research.

Tel Aviv-Yafo, Tel Aviv District, Israel

- Built UX research process from scratch in the law field. Identified technical bugs in the website and conducted 10+ interviews and usability tests. Created benchmarking and competitive analysis in the B2B section of insurance companies.- Сreated prototypes of user flows for the tests. Collaborated with designers, analysts, and developers to generate the.

- Provided individual, career, crisis, and couple counseling to a diverse community population- Diagnosed client’s mental state based on tests, observations and interviews- Referred patients to other medical specialists if needed- Offered Cognitive Behavioural, Psychosyntesis and Body-Oriented therapy to work with clients- Evaluated patient’s mental health.

Moscow, Russia

- Research: Conducted 15+ qualitative interviews in realty field. Built competitive analysis and Benchmarking to 2+ b2b studies. - Communication: Oversaw company-wide research initiatives related to ad performance, audio, and interactivity.

Moscow, Russia

- Expert study in the b2c FinTech field. Conducted 5+ UX audits of mobile banking and investment apps. Developed and moderated usability tests in 3+ projects.Uncovered UX problems in user scenarios and defined interface problems of applications. Run international surveys and audits.- Communicated closely with client product teams, UX team, and project.

Russia

- Taught swing dance courses for a group of adults in Russian dance schools. Taught dance classes on main events and festivals in Russian and English language- Organised the last 3 Russian SwingDance Championships and other smaller festivals. Coordinate dance events and dance competitions- Created and distributed content on social media for dancers..