Gordana Kovacevic Email & Phone Number

Kew Gardens, NY, US

• Oversee the strategy, end-to-end planning, management and logistics behind an extensive annual event portfolio
• Develop meticulous event roadmaps, timelines and budgets to ensure cohesion, consistency and alignment across all stakeholders
• Apply a data-driven approach to budget setting and tracking to mitigate overspend and capitalize on opportunities to reduce costs; establishing and monitoring success metrics to ensure positive ROI
• Consult loan officers to define their marketing requirements, before translating them into high-quality assets, including newspaper ads, brochures, PPTs
• Manage the event breakdown and lead post-event follow-up to inform improvement in future events

Kew Gardens, NY, US

• Facilitated event production through the research, negotiation and booking of venues, A/V equipment, catering/banquet contracts and vendors to ensure venue and event specifications aligned with established requirements
• Partnered with an outsourced creative team to produce event collateral/branding, on-site signage, and corporate branded giveaways
• Crafted strategic messaging across social platforms and the company website to elevate event registrations and extend the impact of events
• Optimized engagement and attendance with events through effective management of email marketing campaigns and the creation of high-impact, on-brand promotional materials

CS

• Start-up software development company built paperless document management software.
• Collected data on customers and potential clients, entered data into system, and maintained records in a database;
• Created and maintained invoices for event exhibitors/speakers;
• Communicated general information about networking events to staff, clients, and the public;
• E-mailed updates about products and services to existing/potential clients;
• Scheduled appointments and meetings;

Course, Management And Leadership

Certificate, Graphic Design

Certificate, Marketing

Bachelor'S Degree In Entrepreneurial Management, Enterpreneurial Management