I am a B2B technology marketer who is passionate about capturing and leveraging the customer’s voice to deliver lifetime value. I’ve interviewed more than 1,000 business and IT executives about their business goals, challenges, needs, and expectations for a wide range of SaaS and other B2B technology solutions. So, I have a deep understanding and empathy for how in-market buyers and customers think, and what information they need to make well informed and confident decisions to solve their problem and maximize the return on their technology investments. All these voices have inspired me to develop a powerful Voice of the Customer (VoC) playbook for interviewing buyers and customers to capture in-depth insights that fuel product development, marketing, sales, and customer success strategies.You can learn more about my VoC playbook on my website at https://vocinstitute.com/ .My unique combination of research, product marketing, writing, and design skills enables me to move seamlessly from strategy development to hands-on execution to get the job done.What’s more, I excel at crafting Voice of the Customer Stories that earn buyers’ trust and business, and help retain and sell more to your existing customers. I would be thrilled to help your company achieve its product marketing and business goals on a full-time, part-time or project-basis. 🚀 🚀 🚀 MY EXPERIENCE INCLUDES:* Voice of the customer (VoC) stories* Buyer and customer research / interviews* Win / loss / churn analysis* Ideal customer profiles (ICPs)* Buyer and user personas* Buyer and customer journey maps* Product positioning, core message strategy, and product collateral* Sales enablement tools* Content marketing strategy and writing* Website design and messaging* And moreConnect with me on LinkedIn or visit my website for more info:www.vocinstitute.com