Julia Gordeeva is a results-driven web strategist and SEO expert with over 15 years of professional know-how. Experience in building holistic online presence for B2B & B2C companies, implementing SEO in website re-design, spearheading strategic digital initiatives, and managing website development projects. Hands-on knowledge of SEO/SEM, content marketing best practices, and a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint.• Provide strategic guidance and lead execution of digital marketing efforts for key stakeholders;• Design and implement prospect and customer journeys across the consumer lifecycle – from interaction with yourbrand.com to onboarding to training to loyalty;• Multilingual websites optimization for search; • Manage search marketing campaigns to increase brand's online visibility;• Develop A/B/n and Multi-Variate testing strategies including, but are not limited to testing PPC ad copy/ bid strategy, banner messaging and landing page layout and copy;• Effectively working cross-functionally with internal and external vendors, senior management, creative, IT/QA, and sales representatives to deliver results;• Experience using various marketing tools, systems, processes, analytics tools and services such as SEMRush, HubSpot, Screaming Frog, Google Search Console, VisualVisitor, Outbrain, Google Analytics, Wordpress, Salesforce.--Test-and-learn mindset