Gord Odrowski had a career as a Marketing and Sales Specialist with extensive experience in the diagnostic Healthcare industry in a variety of professional roles. Progressive positions from Technical Support and Sales to Technical Marketing Manager. A professional work style that includes diverse strategic and operational skills. Experience in planning, situation analysis, and creative problem resolution impacting sales and market development. Adept at identifying customer criteria and finding ways to improve existing products and services. A team player and leader that enjoys working with multi-levels within the organization to achieve corporate goals. Management and directing qualities for project development and implementation. Excellent presentation skills delivered to multiple healthcare stakeholders. Extensive experience in implementing laboratory testing systems and products.As an educator, Gord conducted numerous customer demonstrations, lunch &learns, technical educational presentations, and product training sessions, providing clear, concise and timely information that improved product knowledge, processing efficiency, and facilitated sales.In a Sales Specialist role he working closely with sales and management to capitalize on opportunities through strategic selling, fostered a strong customer relationship and business partner, and strategic customer product presentations.Successful product management in launches that included; Canadian Donor screening goal by implementing HIV-1 antigen assay at the same time as the United States and capitalizing on financially significant new business. Successfully launched and integrated new HCV 3.0 assay in the Canadian donor screening market by planning and collaborating with US Launch Team and US Regulatory to ensure all customer needs were addressed.