Gordon M. Email and Phone Number

I collaborate with founders and marketing leaders to craft and execute effective product marketing strategies. I offer the following services:* Marketing positioning and competitive research* ICP research and messaging* Sales and CS enablement*User onboarding and activation strategies* Essential product marketing tech stack advice and set upTo date, I've worked with various SaaS companies helping them differentiate in the market from day one and drive growth.

This role is ultimately to support the company's Go-To-Market strategy. This role varies widely but duties include managing multiple stakeholders and synthesizing research from a range of resources.Key duties:- High-value accounts project (new audience research and strategy)- Competitive and market analysis- Audience positioning and messaging- Sales & CS enablement resources- Sales-product training- Feature launch campaigns- Partner program growth and user journeyTools used: Salesforce, Outreach.io, Hotjar, Mixpanel, Appcues, Beamer, Confluence

The goal of my role was to increase sales and adoption through product marketing activities. I developed messaging and positioning strategies that helped inform our marketing and sales approach. In addition to this, I contributed to our company's GTM strategy, with a particular focus on delivery through Sales and CS teamsDuties include:Conducting audience researchWorking on value propositions, positioning, and feature-based campaignsCreating product-related content for CS, Marketing, and Sales

Results were a 4x increase in 1-3 rankings and a 6x increase in ranking 4-10.Consultation included: KW research to drive sign-upsSEO content briefs for writers Optimize existing content

The core duty of the role was to define the organic growth strategy for lead acquisition, primarily through content, SEO, and social channels.Duties include:Contribute to the research and definition of our core ICPsCreating value propositions based on ICP for contentDefining and implementing the organic growth strategyBreaking this down into keyword clusters and topic areasWriting content briefs (both SEO and thought leadership)Managing a team of freelance writers, technical specialists, and designersFinding and prioritizing site improvementsDeveloping content campaigns for product-led growth initiativesEstablishing goals for both leading metrics (traffic) and lagging metrics (revenue)

I built Red Points' content marketing strategy from the ground up, leading a dynamic team of copywriters, SEO experts, and customer marketing specialists. Our strategy was centered around creating a seamless content journey that engaged readers, generated leads, and supported sales efforts. Collaborating closely with the Sales and Product teams, we identified content that effectively drove conversions and highlighted the value of our products. A key component of our strategy was weaving customer success stories throughout our content to enhance relatability and credibility. Our strategy's effectiveness was gauged by lead generation metrics from both paid and organic channels. Our ultimate aim was to produce high-quality content that went beyond transactional promotion, focusing on narrating our customers' journeys and addressing their challenges.Tools used: Google Analytics | Hotjar| Hubspot | SalesForce | Buzzsumo | Semrush | Screaming Frog

I worked in a small when Red Points was around 30 people. I helped write articles, content for campaigns and website copy. The company has since tripled in size.

I worked on the UK government's Department of International Development program ICS volunteering. I ran campaigns to generate volunteer signs ups online via Facebook ads, organic and social media marketing.