Strategy Consultant | Strategic Marketing Consultant
CurrentDifferentiated ability to find a pragmatic solution to address your critical strategic insight needs. Contact me at gordon.b.mitchell@gmexternalinsights.com to discuss how we can develop impactful, actionable insights to guide your strategic choices.Business Strategy & Strategic Marketing Consulting Services:- Business Strategy Development, Growth Strategies, Capital & R&D Investment Decisions, Portfolio Assessment- Integrated Market Assessments & Competitive Assessments (e.g. Trend Analysis, Market Analysis, Market Size, Competitive Analysis, Market Share Analysis, Segmentation, Value Proposition, Addressable Market, Targeting)Focus of Expertise: B2B2C Value Chains (e.g. Specialty Food & Bev Ingredients, Specialty Chemicals)- world-class knowledge on plant-based protein (soy protein, pea protein) and animal-based protein (meat, dairy protein) and their end markets (functional beverages & bars, clinical nutrition, meat, meat alternatives); and- breadth & depth across many ingredient markets (hydrocolloids, cellulosic excipients, emulsifiers, cultures, probiotics, enzymes) and most packaged food, beverage, and dietary supplement markets.I help your organization develop impactful, actionable insights using my expertise and toolbox to:- clearly articulate what insights are required to drive immediate and longer-term decisions;- peel back the situation deep enough to understand criteria, decision ranges, expose the underlying drivers and then prioritize the critical few;- determine the strengths and weaknesses of potential internal and external information sources;- find the right level of segmentation and analysis to get to the heart of the matter;- develop the appropriate rigor: balancing short-term timeliness/quality needs with enabling your team to deliver up-to-date insights going forward; and- ensure the analysis does not stop at insights but also assesses the likely impacts to both your business and the broader market.
