I'm an arch-reductionist - there, you heard it here first. I seek logic-chains and fundamental insights into how people, teams and businesses thrive, or otherwise. Around this seam of understanding I'm able to weave, able to stitch on other further elements of, say, creativity, strategy, development - all of which can be traced back to the source material. My own background, from a long, long time ago, at a university far, far away (well, St. Andrews anyway) I read Theoretical Physics - and I fancy that this analytical resolve is what allows me to work well with those clients who enjoy and are robust enough to spend time with myself. My broad outlook is that we are surrounded by 'models' of interpretation - and that at an instinctive level we try to determine the best 'model' for any given situation. (self-test: just analyse your actions the last time you ordered a drink at a very busy bar... yes, you do see). Within business the same thinking, the analog, applies - and again my 'thing' is to work with clients to acknowledge that this model can be each of created, understood and refined, and that the more accurate it becomes, the more it starts to behave as very close approximation to a truth system... still with me? Well, more often or not, this determination of the truth-system is at the heart of what (most) businesses stand for - though quite often it has been so deeply sublimated that it has become near impossible to easily find. However - once realized these 'models' become the very essence of how businesses operate - covering all aspects of behaviour, including, but not limited to the determination of strategy, critical brand insight, coherent & reinforcing marketing, confident and purposeful communication, recruitment attraction, supplier relationships and internal engagement. So, if you've made it this far - then maybe we share some more things in common too.