➣ Secured broadcast, print, digital, and podcast media coverage across top-tier, trade, national, and international media outlets ➣ Conducted outreach to journalists with compelling, media-friendly pitches to land media opportunities and foster relationships with key media figures and publications on a weekly basis ➣ Composed thorough and creative organic content for media opportunities (quotes, abstracts, pitches, bylines, and award submissions) fully in line with client messaging and appropriate for media placement and publication➣ Shared strategic recommendations and media analysis to guide client media initiatives and thought leadership decision-making➣ Assembled targeted lists of journalists and influencers for media outreach, product launches, and award-winning PR campaigns➣ Developed and presented custom creatives to prospects via new business pitch meetings and daily follow-up communications ➣ Created and presented comprehensive bi-weekly, monthly, and quarterly Share-of-Voice (SOV) reports of coverage analysis