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As Managing Director of Better Energy Technology (BET) I started out to demonstrate how country towns could become renewable energy power stations. I imagined turning up at dusk to the town with media and politicians in tow, with the town lights on, pub open, not difference to any other other town - except it would all be powered by renewable energy. In the pub (or council chambers) would be a large screen tv showing the live the amount of money being made through the export of power for the town.Every town in NSW would line up to have the same plant.By creating more electrical power than a town needs, a valuable export income is earned. This makes electrical power environmentally and economically sustainable. The idea was to turn electricity supply from being a cost for towns into a profit. Its a model that has been used effectively in Germany and the UK. Towns produce food for export, why not electricity?The first showcase town was Lockhart, NSW. It was to become the first grid-connected town to be powered by renewable energy 24/7. The grid is an amazing machine - the biggest on the plant. The key is to use it effectively. Sadly no support was given by ARENA to make this dream a reality despite early promises of support from the then CEO and Board. And its sister agency, CEFC expressed lukewarm interest, claiming 'merchant models are not supported'. They have since changed their tune.The design features a medium-scale solar farm (10MW) and a 10MW/20 MWh battery, all managed through a BESS control system. This is the first true hybrid renewable energy plant in the NEM, AC connected with a single point into the NEM. This configuration provides unprecedented operational advantages with full FCAS, arbitrage and merchant sale of electricity available.Today BET is on the final stages of achieving the approval to connect the plant to the grid. Its been a long process taking over three years. Once that approval is granted, building the plant happens. BET is actively seeking development partners/capital to make that happen.
Better Energy Technology
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FounderBetter Energy Technology Jan 2017 - Present7/1 Avalon Parade, Avalon Beach Nsw 2107During my collaboration with Professor Donald Sadoway and his team at MIT Boston on the potential to manufacture the Liquid Metal Battery (LMB) in Australia, I developed a passion for the renewable energy opportunities and was drawn to the potential benefits of renewable energy for isolated communities throughout the world.In 2017, to pursue this vision, I established Better Energy Technology (BET).The Lockhart Renewable Energy Project is the first project where BET will enable regional towns to be beneficiaries of lower power prices and owners of the electrical generation assets. Following extensive community and Council consultations, BET gained a social license with the support of Lockhart Council to undergo the project. In April 2019, Better Energy Technology was awarded $1 million by the Federal Government under the Community Development Grants Programme to develop the project to the end of Stage I.
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Adjunct ProfessorBoston University May 2012 - Jan 2020SydneyIn 2011, Boston University commissioned me to design a course for their Sydney Campus on Urban Sustainability, which I now teach.The course develops critical thinking around sustainability of cities and methods to improve levels of sustainability. -
Ceo/Creative DirectorThe Hinds Partnership 1992 - May 2012The Hinds Partnership was a successful boutique full-service media buying and creative advertising agency with a blue chip client base across all industry sectors.
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Brand Strategy + Planning DirectorMccann Erickson 1990 - 1992I oversaw campaign planning, agency new business pitches, client brand positioning and creative campaign direction nationally for McCann clients. -
Global Account ExecutiveYoung & Rubicam 1985 - 1988During this exciting time in New York, I was responsible for:• global product launches across 50 countries• psychographic consumer profiling, and• strategic reviews of major USA clients -
Group Publisher - Youth TitlesMason Stewart Publishing 1984 - 1985National Advertising Sales Manager for Youth Titles at Mason Stewart Publishing. Started out as an art director designing fashion (Ragtimes), music (RAM) and surfing magazines (Tracks), then moved into the role of Advertising Manager on Tracks, then later National Advertising sales across all M&S youth titles. Increased ad revenue by 300% through simply calling old clients, pointing out the advertising advantages of supporting selling to hardcore customers (our readers) rather than random un-targeted ad spend (eg Yellow pages) getting my clients, more clients and ultimate delivering. I was 24. I also worked with some great people and had a ball.
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Art DirectorMason Stewart Publishing 1981 - 1983While still studying at Sydney University, I designed and produced three national monthly magazines - a fashion magazine (Ragtimes), a rockn'roll mag (RAM) and Australia's best surfing magazine (Tracks). Busy time in the old school days of manual mark-ups on boards - no computer indesign. Manual photo blow-ups, galley copy, plate makers and working the machines with printers, including a young Michael Hannan and his head of print Dan Arentz.
Gordon Hinds Skills
Gordon Hinds Education Details
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Marketing -
Classics -
Barrenjoey High SchoolHigher School Certificate -
Etchells Master Class
Frequently Asked Questions about Gordon Hinds
What company does Gordon Hinds work for?
Gordon Hinds works for Better Energy Technology
What is Gordon Hinds's role at the current company?
Gordon Hinds's current role is Founder & CEO at Better Energy Technology.
What is Gordon Hinds's email address?
Gordon Hinds's email address is go****@****ads.com
What is Gordon Hinds's direct phone number?
Gordon Hinds's direct phone number is +614192*****
What schools did Gordon Hinds attend?
Gordon Hinds attended Unsw Business School, University Of Sydney, Barrenjoey High School, Etchells Master Class.
What are some of Gordon Hinds's interests?
Gordon Hinds has interest in Innovation, Economic Empowerment, Education, Environment, Arts, Surfing, Science And Technology, Media, Competitive Sailing, Food.
What skills is Gordon Hinds known for?
Gordon Hinds has skills like Digital Marketing, Digital Strategy, Online Advertising, Brand Architecture, Integrated Marketing, Social Media Marketing, Advertising Management, Marketing Strategy, Marketing Communications, B2b Marketing, Partnership Marketing, Creative Strategy.
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