Gordon Macfarlane Email & Phone Number

Bromborough, Wirral

Wirral

Responsible for managing a portfolio of national accounts, maximising sales, distribution and profits to achieve company set targets.Devise and implement effective sales strategies to maximise business opportunities.Manage, service and develop National accounts; co-formulate strategic approach with accounts to meet company and customer objectives; promote and cross sell new products into existing accounts.Negotiate trading terms, both on-going and promotional.Develop profile of company and its products; liaise with marketing in organising advertising/promotional campaigns and other activities.Maximise customer service and satisfaction.Manage budget , control margins, costs, sales reporting and account planningAchievementsDeveloped an exclusive range of cookware for a large number of Sainsburys stores.Obtained the companies single ever biggest deal, of �950k in 2011 with Tesco and grew organically to �1.8mGrew Morrisons business to �1.3m in 2009 from approx. �500k the previous 3 years by sustained promotional activity.Developed a partnership with Tesco to create exclusive cookware ranges.

Burnley

Responsible for all account management activities in the housewares, maximising sales, distribution and profits to achieve company set targets.Devise and implement effective sales strategies to maximise business opportunities.Build strong working relationships at Board/senior decision-making levels.Achievements• Promoted to Senior National Account Manager in March 1997.• Saved cancellation of account in 1994 and grew business to £1.1m by 1997• Through sales and promotion activity and partnering with client, I developed a company into client’s major supplier for non-food products in 1997.

Responsible for managing a portfolio of national accounts, maximising sales, distribution and profits to achieve company set targets.Significant Achievements• Salesperson of the year in 1990 and elected onto the global Presidents Circle, this being the highest award within the organisation for sales achievements. • Promoted to National Account Manager in 1988Sales Representative (Oct 1983 - April 1988), Yorkshire, Lancashire & the North East.