In addition to Digital Marketing, I helped create and market their live customer experiences, including many successful event marketing campaigns that resulted in sold-out events and a loyal customer base. While at Walter Productions, I founded Walter Yoga in addition to helping to launch Walter Station Brewery (WSB). Along with digital marketing for WSB, I was responsible for the label design and launch of several Walter Station beer brands (Just Be Nice, Session IPA, Baja Girl Blond, and Turnout IPA)

Founded company from scratch with 2 other co-founders. Recruited and hired team of web designers and software engineers. Managed $6 million budget with 35 direct reports. Provided full-service development of large enterprise websites and web-based business applications. Services and features included onsite hosting on Microsoft and Linux, e-commerce, web analytics, back-office integrations, SEO/SEM, opt-in CRM programs, and targeted email campaigns.• Grew business from $0 to $30 million in annual revenue in 6 years.• Assembled a world-class team of web designers and software engineers.• Received national recognition for outstanding sales and marketing achievements in the residential construction industry for work on the Weiser Lock USA website (www.weiserlock.com).• Won four 2002 WebAwards from the Web Marketing Association, an association dedicated to Internet marketing and corporate website development best practices, for design of the APS, Del Webb Corporation, Phoenix Coyotes, and Weiser Lock USA websites.• Recipient of the prestigious Silver and Gold ADDY(R) Awards for excellence in advertising and creative design.• Clients include Intel, Arizona Diamondbacks, Del Webb Homes, NHL Phoenix Coyotes, Phelps Dodge Corporation, AmericaWest Airlines, EaglePicher, Head2Head.com, O.A.R.S., and imortgage.com.

Grew business and revenue for online SBU. Generated traffic and leads to support sales and distribution of leadership coaching content including audio programs, books, CD’s, workshops, and speaking engagements. Managed 5-member direct report team, including a video editor, a Web designer, software engineers, and an SEO / SEM expert.
• Led marketing and product launch strategies underpinning the design and initiation of “The Monthly Coach”, a private video-based training network that sold out on launch day in 5 hours generating record revenues for one day.
• Generated a 600% year-over-year revenue increase.
• Decreased video, Web design, and software engineering costs by 500% annually through identification, contracting, and management of high-performance offshore Web development teams.
• Selected, negotiated, and structured effective marketing and content distribution partnerships with Amazon.com, Audible.com, Zaadz.com, LearnOutLoud.com, Monster.ca, and SelfGrowth.com.
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About Sharma Leaderhip International: Robin Sharma is one of the world’s most celebrated, widely read authors, with 10 best-selling books in over 70 languages and 50 countries on leadership and personal development. He is the founder of Sharma Leadership International, Inc., a global consulting firm dedicated to helping people in organizations “lead without a title,” serving Fortune 100, non-profit, and governmental clients including Microsoft, IBM and NASA.