Gordon Saunders Email and Phone Number
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Gordon Saunders personal email
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I am a proven professional and well-rounded cross-functional team leader with a reputation for identifying creative solutions to overcome challenges and deliver breakthrough results. I thrive on helping to identify opportunities for improvement and growth, influencing untapped potential, increasing external visibility, and a passion for ensuring the delivery of the absolute best possible user experience. I am known for taking on complex assignments, using data to drive decisions, establishing partnerships and synergies to achieve success, serving as a bridge to connect the talent of cross-functional departments, as well as evangelizing and speaking publicly to drive awareness, recognition, and adoption.Core skills:• Influencing change and disruption• Personnel and operations leadership• Consulting and channel management• Analytical and logistical planning• Project and program delivery• Media trained and public speaking• Search marketing (SEM, PPC, SEO, and Sponsored Posts)• Web, interactive, digital, and print• B2C and B2B marketing• Social media and care delivery• Scrum, agile, user experience, and human centered design • Web content accessibility complianceSpecialties: Certified Six Sigma Green Belt with knowledge of tools and applicable experience of: DMADOV, DMAIC & CAP, Agile Methodologies, and Certified HFI Usability Analyst.Tools & Services: Google Suite: Analytics, AdWords, Search Console and Tag ManagerWeb Content Management: Adobe SiteCatalyst and Experience ManagerUser Experience: Axure, Optimal Workshop, User Zoom Go, Hotjar, and QualarooSocial Media & CRM: Khoros, Salesforce.comLearn more about me and see me in action at The Atlantic's live event, Humanity + Tech: https://www.youtube.com/watch?v=KYivcMqJr2g&list=PLwj46yNDLyTUh8CSBKeqDpbSoCSP9qzvn&index=4
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Digital Product Management Lead - Omnichannel Billing & PaymentsUsaa Jun 2021 - PresentRichmond, Virginia, United StatesLead development and member experience improvements to streamline member billing and payments for P&C auto and property including dividends and distributions. Duties include closely monitoring member experience and satisfaction, performance analytics, troubleshooting, hypothesis generation, framework development, triage, business case analysis, feature development, IT prioritization, and delivery. -
Principal Consultant - Digital Marketing And Search Engine OptimizationGordon Saunders Consulting, Llc Apr 2021 - PresentProvide search traffic generation recommendations, SEO audits, and analytical insights for multiple clients to drive informed business decisions and optimization tactics. Includes direct optimization using web content management platforms, Google Tag Manager, and creating custom reports and analyses leveraging Google Analytics, Google Search Console, SEMRUSH, Screaming Frog, and Google Looker Data Studio. Provide ongoing monitoring and proactive identification of factors potentially impacting search engine ranking favorability as well as competitive comparisons. Frequent coaching and educational sessions to explain SEO tactics and best practices.
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Senior Brand Marketing And Digital Experience LeaderGenworth Jul 2016 - Mar 2021Richmond, Virginia AreaDirected all aspects of Brand Experience strategy with oversight of digital, traffic generation, user experience, thought leadership, and analytics. Served as interim leader for the corporate social media team. Reported to Chief Marketing and Brand Officer with updates to senior / executive management, and employee base. Acted as company representative and spokesperson for live events and media interviews. Led and delivered annual industry leading Genworth Cost of Care Survey.Core areas of focus included: Identifying strategic opportunities and vision; conducting competitive, market, audience, and stakeholder research; executing initiatives to increase visibility, coverage, recognition, awareness, and search engine favorability; developing relevant and engaging content in various formats for multiple channels; delivering the best customer experience within all brand touchpoints with emphasis on digital and social media; applying analytics and data collection tools and tactics to assess performance and results; administration of efforts to gain feedback on user and customer experience including the use of rapid prototyping; develop and execute optimization plan and delivery of road map based on data driven insights.See below examples for interviews, panel, and live audience presentations. -
Digital Brand ManagerGenworth Dec 2014 - Jun 2016Richmond, Virginia AreaDrove initiatives to support user experience, traffic generation (paid, organic, & SEO), web design, content and video story design, user engagement, metrics analysis, process improvement and optimization. Promoted to Leader based on accomplishments, tasked to build and lead team.
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Digital Strategist (Marketing, Communications & Information Technology)Genworth Jul 2004 - Dec 2014Richmond, Virginia AreaServed as marketing and operations “go to” SME, providing in-house consultation and project management support to multiple cross-functional organizations. Oversaw product ownership for global search initiatives (SEO & SEM) and managed external vendors and contract resources.
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Direct Marketing Operations ManagerGenworth 2005 - 2006Richmond, Virginia AreaManaged all aspects of Response, Fulfillment Operations, and Direct Marketing infrastructure.
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Process Improvement LeaderGenworth 2004 - 2005Richmond, Virginia AreaManaged the execution and project management of multiple, cross-functional process improvement and quality initiatives critical to departmental success.
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Marketing ManagerNetwork Solutions 2002 - 2004Herndon, Virginia, United StatesOversaw e-marketing and print fulfillment operations / strategy for all renewal, customer base and upsell communications representing $40M in annual revenue. Other responsibilities included: budget; strategy, implementation and documentation of multiple project enhancements to reduce operational expenditures and increase internal / external efficiencies; the monitoring / enforcement of legal compliance, service level agreements and quality standards; management of two key suppliers and the development and implementation of customized, controlled, communications test complete with accurate tracking and analysis. -
Marketing ManagerMci Worldcom Communications Inc Jun 1997 - Aug 2002
Gordon Saunders Skills
Gordon Saunders Education Details
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Sales And Marketing Operations/Marketing And Distribution Teacher Education -
Consumer Merchandising/Retailing Management
Frequently Asked Questions about Gordon Saunders
What company does Gordon Saunders work for?
Gordon Saunders works for Usaa
What is Gordon Saunders's role at the current company?
Gordon Saunders's current role is Digital Product Management Lead at USAA.
What is Gordon Saunders's email address?
Gordon Saunders's email address is go****@****rth.com
What is Gordon Saunders's direct phone number?
Gordon Saunders's direct phone number is 1.804.484*****
What schools did Gordon Saunders attend?
Gordon Saunders attended Averett University Graduate & Professional Studies, Virginia Tech, Chowan University.
What are some of Gordon Saunders's interests?
Gordon Saunders has interest in Guitar, Personal Finance, Children, Yard Work, Live Music, Va Children's Theater Group, Characterworks, Education, Process Improvement, Poverty Alleviation.
What skills is Gordon Saunders known for?
Gordon Saunders has skills like Analytics, Sem, Seo, Online Marketing, Digital Marketing, Web Analytics, Strategy, Marketing, Marketing Strategy, Process Improvement, Digital Strategy, Direct Marketing.
Who are Gordon Saunders's colleagues?
Gordon Saunders's colleagues are Petro Daniel, Hassna Sheikh, Poonam Bhardwaj, Robert Isaac, Rimu Khatun, Jack Nickles, Kurt Richter.
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Gordon Saunders
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gordon saunders
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