Gordon Saunders Email & Phone Number

Richmond, Virginia, United States

Lead development and member experience improvements to streamline member billing and payments for P&C auto and property including dividends and distributions. Duties include closely monitoring member experience and satisfaction, performance analytics, troubleshooting, hypothesis generation, framework development, triage, business case analysis, feature development, IT prioritization, and delivery.

Provide search traffic generation recommendations, SEO audits, and analytical insights for multiple clients to drive informed business decisions and optimization tactics. Includes direct optimization using web content management platforms, Google Tag Manager, and creating custom reports and analyses leveraging Google Analytics, Google Search Console, SEMRUSH, Screaming Frog, and Google Looker Data Studio. Provide ongoing monitoring and proactive identification of factors potentially impacting search engine ranking favorability as well as competitive comparisons. Frequent coaching and educational sessions to explain SEO tactics and best practices.

Richmond, Virginia Area

Directed all aspects of Brand Experience strategy with oversight of digital, traffic generation, user experience, thought leadership, and analytics. Served as interim leader for the corporate social media team. Reported to Chief Marketing and Brand Officer with updates to senior / executive management, and employee base. Acted as company representative and spokesperson for live events and media interviews. Led and delivered annual industry leading Genworth Cost of Care Survey.Core areas of focus included: Identifying strategic opportunities and vision; conducting competitive, market, audience, and stakeholder research; executing initiatives to increase visibility, coverage, recognition, awareness, and search engine favorability; developing relevant and engaging content in various formats for multiple channels; delivering the best customer experience within all brand touchpoints with emphasis on digital and social media; applying analytics and data collection tools and tactics to assess performance and results; administration of efforts to gain feedback on user and customer experience including the use of rapid prototyping; develop and execute optimization plan and delivery of road map based on data driven insights.See below examples for interviews, panel, and live audience presentations.

Richmond, Virginia Area

Drove initiatives to support user experience, traffic generation (paid, organic, & SEO), web design, content and video story design, user engagement, metrics analysis, process improvement and optimization. Promoted to Leader based on accomplishments, tasked to build and lead team.

Richmond, Virginia Area

Served as marketing and operations “go to” SME, providing in-house consultation and project management support to multiple cross-functional organizations. Oversaw product ownership for global search initiatives (SEO & SEM) and managed external vendors and contract resources.

Richmond, Virginia Area

Managed all aspects of Response, Fulfillment Operations, and Direct Marketing infrastructure.

Richmond, Virginia Area

Managed the execution and project management of multiple, cross-functional process improvement and quality initiatives critical to departmental success.

Herndon, Virginia, United States

Oversaw e-marketing and print fulfillment operations / strategy for all renewal, customer base and upsell communications representing $40M in annual revenue. Other responsibilities included: budget; strategy, implementation and documentation of multiple project enhancements to reduce operational expenditures and increase internal / external efficiencies; the monitoring / enforcement of legal compliance, service level agreements and quality standards; management of two key suppliers and the development and implementation of customized, controlled, communications test complete with accurate tracking and analysis.

Master Of Business Administration - Mba, 4.0

Bachelor'S Degree, Sales And Marketing Operations/Marketing And Distribution Teacher Education

Associate'S Degree, Consumer Merchandising/Retailing Management