Led Paid Media Sales duties for Bicycling magazine, site and social. Increased ad revenues across both print and digital properties in 2019, 2020 and 2021, surpassing set individual revenue goals in each year.Led strategic partnership discussions that packaged paid media + premium affiliate marketing tactics for two e-bike brands. These partnerships included six-figure media plans that supported an affiliate strategy, and resulted in several million dollars of direct bike sales.

Following start-up Pocket Outdoor Media's acquisition of VeloNews, Triathlete, Women’s Running and Competitor, was the first media seller hired, covering all media properties for the first 45 days. Focus was 80% on Triathlete and 20% to VeloNews, thereafter. These titles were distressed at time of acquisition. Increased print sales in both publications 80% on average, per issue, year-over-year, ’17 - ’18. Dramatically exceeded digital revenue goals for October, November, December, 2018.

Consulted, directed collateral development and assisted in go-to-market sales strategies and sales across endemic sites in cycling, (Bicycle Blue Book) triathlon, (Slowtwitch), run, (Let's Run) and endurance electronics gear review, (DC Rainmaker). Representing Motiv Sports/Denver, successfully sold triathlon event sponsorship to SRAM Corp. and Clif Bar.

VP, Media Sales/Associate PublisherCompetitor Group, Inc. December, 2011 – August, 2016Following numerous media and event acquisitions since 2008, Competitor Group publishes five web properties, four print titles and owns/operates the Rock N Roll Series of run events, the world’s largest. Successfully sold media across eight media properties and performed specific Associate Publisher duties for the VeloNews media properties, with a focus on new Specials/Guide development. Exceeded online sales goals each year, and an overall multimedia annual 2014 sales goal by 148%. At 88% of aggressive annual goal at time of company being acquired, with layoffs, 2016. Top clients include Nike, (15 years across two media sales positions), Hoka One One, Skechers, Trek Bicycles, SRAM, Shimano, Clif Bar, Specialized, Giant, Bianchi, Pearl Izumi.

--Leveraged a longtime relationship to bring first-ever business to this longtime publication, from the major industry marketer, Clif Bar.--Sold first sponsorship of a Backpacker tablet app - the Editor's Choice Awards.--In 10 months and in a new industry, established sales contact with prospects across the largest sales territory at the magazine. Brought back an important account and interactive agency that had dropped the magazine from their ad buys in 2010.--Helped develop effective Outdoor Retailer trade show sales specials and messaging approach, resulting in closed sales on the show floor and aiding in the the largest Fall Gear Guide since inception.

Active Network, (active.com):--Met or exceeded sales quota in four of the six full years employed at this rapidly-growing start-up.--Conceived and helped develop five content-based vehicles that made this possible, and for the entire sales team. Exceeded digital-only 1MM sales mark in 2009; 213% of quota.--Capitalized on event registration and revenue-sharing models to effectively sell 20,000 + trial magazine subscriptions in exchange for substantial revenue-share income and premium consumer-facing content. Dramatically boosted web traffic.--Leveraged existing relationship with food marketer to increase sales from 100K/year to 800K+/year in 2009, 2010.--Leveraged existing relationship, initiated sales efforts and conceived general program direction, ultimately resulting in Active Marketing Group's first seven-figure win, (Toyota's Engines of Change). --Shared with an outstanding marketing crew the honor of winning Active's Best Integrated Program, for Engines Of Change, (2007).

--As Ad Director, developed new business, closed sales and maintained multi-year special supplement contracts. --Determined, negotiated and closed strategic deals on Insidetri.com site. These included selling media and integrated content promotions (http://www.insidetri.com) --Developed, wrote, designed and managed the execution of all sales promotions and PR, including advertising, media kits, direct mail and other media. --As Publisher, planned and developed annual budget and sales goals. Responsible for all P&L items. Developed agenda for and ran monthly Brand Meetings. Responsible for positioning and branding of the magazine and oversaw major revamping of the magazine in 2000. --Helped create popular Season Guide magazine. Spearheaded sales efforts, assisted in planning, editing and overall design. Results: Increased advertising sales in display and event advertising by 50% and maintained that growth and strong CPM over a nine-year tenure. Increased VeloNews Event/Race advertising by 25%. Played pivotal role in developing and selling numerous special issues and sections, including The Road To Kona Official Ironman Guide, twice nominated for a Maggie Award. Increased advertising revenues in Road To Kona by 300% over the course of six annual issues.