Providing companies with a hands on consultant for short term contracts, projects & interim assignments. www.big-wave.co.uk • Commercial, marketing & product strategy. • Demand generation. • Operational service standards and process improvements. • Delivery of marketing services.• Product / service development.• Customer experience.

Reporting to the CEO. Responsible for commercial strategy, marketing and product development.• Introduced product portfolio structure to broaden the target market and simplify communication of the company’s offer. • Devised market segmentation strategy based on industry, company size, job function and seniority.• Introduced a CRM system to manage the sales process and coordinate commercial activity.• Implemented tele-sales program for SMEs and consultative selling for enterprise accounts.• Partnered with technical consultant to develop and launch two business intelligence products.• Developed corporate identity guidelines to improve quality and consistency of external communication.• Created and implemented the company's lead generation strategy.

Supporting Asyad Express with the development and management of key commercial programs.• Implemented a partnership agreement between Evri and Asyad Express to handle B2C ecommerce logistics deliveries across the Middle East.• Managed onboarding and account management of the first ecommerce retail customer – ASOS. • Enhanced functionality and productivity of a B2C ecommerce product. Focus areas included finance, customer experience, IT, operations and marketing.

Consulting assignment supporting the launch and development of ASYAD Express, the express and B2C ecommerce logistics division of Oman Post and part of the ASYAD group. Projects included customer experience, product development, marketing and business planning.• Built the Customer Service function. Developed CX strategy, recruited and trained team members, set KPIs, introduced automation and managed the team until appointment of a department director.• Developed the customer journey map with key touch-points and cross-functional requirements.• Prepared 2021 marketing strategy. Managed the team until appointment of department head.• Supported CEO, chairman and commercial director in preparation of 3 year business plan.• Produced the product portfolio strategy and product specifications for Express product range.• Created business continuity plan to maintain service during the COVID-19 pandemic.

Member of senior leadership team, reporting to the COO.Highly commercial role focused on driving sales and lettings across Europe & building stakeholder awareness. Responsible for €3M marketing budget. Significantly raised marketing credibility by ROI delivery, acting in partnership with business development teams and implementing a formal structure focusing on demand generation, corporate communications and branding.• Drove demand generation campaigns for all European development land-banks and property vacancies resulting in over 400,000sqm of development leads and occupancy rates of +95%.• Created a formal corporate communications, trade show and opinion leadership program that grew media coverage by +200% from 2010-2013. Managed PR and digital agency relationships in all European markets.• Developed European digital marketing strategy and co-authored global strategy to deliver; multi language websites for 12 European countries with site visits at +20,000 per month, property search app, e-newsletters, YouTube channel, e-mail marketing, image library, SEM and social media accounts.• Directed integrated brand campaigns in key European markets, introduced brand guidelines for European warehouses and property signage and created customer journey proposition.• Revised European marketing activity to deliver a highly targeted industry sector approach.• Produced and hosted annual employee conferences to promote stakeholder engagement.• Conducted awareness / perception study to identify & exploit new opportunities in German market.

Grabbed the opportunity to achieve two long held personal goals.First, a road trip around the USA. 10 weeks and 16,000 miles / 26,000 km, avoiding interstates and state roads wherever possible.Secondly, taking a volunteering position as an English teacher at Fe Y Alegria school in Villa El Salvador, Lima Peru. Three months of a very different kind of work experience.And, I took some time out for myself. To read books, relax and appreciate the South Florida sunshine.

Director of US Product Marketing, Market Analysis and E-commerce departments. Member of Global Product Steering Group. Offered retention bonus to lead marketing department through company restructure. • Marketing lead on DHL USA business transformation and company turnaround program. Created marketing strategy and product repositioning for the new organisation.• Developed program simplifying process for customers to switch to DHL. Added over 500 new customers in 5 months with projected annual revenue of $57M.• Generated 40% year over year revenue growth in credit card customer channel via online promotion.• Devised trial purchase programme. Gained $0.6M revenue and 211 customers in 12 week pilot.• Increased import product revenue by 13% from 2006-2007 via sales and marketing campaign.• Prepared business case and obtained board level approval to launch products with forecast revenue of $115M. Led functional team through development, test and pilot phases.

Head of US Product Marketing department. Created marketing and development initiatives for all product lines.• Enhanced competitiveness of domestic product range with service guarantees, extended weight limits and expanded zip code reach.• Launched sales and marketing campaign to promote product improvements. Increased NextDay 10:30am shipment volumes by 15% and increased average weight of NextDay 3pm product by 25% • Improved margin by 30% on $40M pre-paid, ShipReady product range.• Member of cross functional project team tasked with specifying and designing new billing system.• Developed product training programmes to improve customer service & sales force knowledge and confidence.

Managed cross-functional and regional project team of 35 to harmonise European product range.• Developed product harmonisation strategy and implementation plan for European product portfolio.• Collaborated on cross business unit product integration strategy following acquisition by Deutsche Post.

Global management and development of two timed delivery products. Extensive cross-functional and regional coordination.• Generated $330M / €227M Euros revenue in three years at 40% net profit margin.• Expanded product coverage from 15 to 89 countries.• Extended product range to include international, domestic, import / consignee paid & dutiable shipments.• Integrated product processes in all customer service, sales, operations, reporting & finance systems.• Devised customer focused ‘time based’ product positioning strategy. Implemented in all regions.

Led 11 member cross-functional team and 15 country Product Managers in development and launch of two 'timed delivery' products.• Launched in 15 EU countries. Generated $29M / €20M Euros revenue within eight months.• Created and remote-managed strong and motivated project team to deliver market leading products.• Planned and implemented regional sales incentive scheme.• Supported regional account managers to introduce new products to customers.

Customer account management. Developed, sold and monitored service solutions for global and regional customers. • Devised pan European next day delivery solution for IBM.• Participated in successful bid to regain IBM business worth $36M / €25M Euros.• Managed break bilk / consolidated customs clearance programme for Adidas.• Improved performance reporting methodology for Boston Scientific and Lucent Technologies.

Set up marketing function. Scope covered segmentation, direct marketing, product development, PR, advertising & internal. Designed cash customer loyalty programme. Grew to represent 16% of country revenue. Launched 3 products, generating $6.2M in first year, 12% of country total. Managed marketing & PR agencies.

Managed department of 32 employees. Raised productivity by formalizing department structure into 5 key areas. Introduced service standards, implemented staff training programs and used external agency to measure performance. Achieved service levels of +95% against all KPIs. Project managed call centre redesign including software and hardware upgrades.

Managed campaigns supporting the Ford Motor Company's retail strategy and new car launches.

Client liaison, campaign development and management, budgeting and production control.