o Assist and coordinate aspects of internal and external event programs including trade shows, client meetings, sales training, webinars, BAG School, etc.o Coordinate and assist with numerous aspects of updating and advancing marketing documentation (catalogs, website, product sheets, marketing brochures): coordinate images, create text write-ups, gather product specs.o Work with magazine representatives to coordinate and maintain online directories, resource guides, and magazine databases.o Administrative support: maintain and manage marketing calendar in SharePoint (posting key events), organize binders and files, make travel reservations, work with lead lists.o Travel, plan, and organize booths at trade shows to increase business visibility. o Contribute to multiple integrated marketing programs including press releases, launch materials, sales proposals, photo shoots, customer presentations, videos, webinars, sales training materials, etc.o Assist in creative development of marketing promotions and collateral; contribute ideas and materials for the growth of the eStore.o Maintain and update social media platforms (Facebook, Twitter, BAG Blog) with industry and technical-based information.o Monitor program performance goals and report results regularly; help deliver on program expectations.

Coordinate the development of association marketing, communications, and branding strategy utilizing a variety of mediums (ex. websites, newsletters, etc.) Carefully assess regional markets for publications and other media that most effectively communicate AOCA vision and services. Participate in a range of managerial duties ranging from strategy development to staff training.Marketing and Communications Management Responsibilities • Develop marketing, communication, and branding strategies for all AOCA operations.• Assess regional demographics and professional fields in order to best develop targeted media that focuses on select industries, consumer publications, and other media.• Maintain positive and continual relationships with industry trade magazines, allowing for optimal AOCA visibility. • Coordinate the development of all marketing and communication materials (ex. articles, scripts, and press photos) in conjunction with outside agencies, verifying timely delivery.• Travel extensively and organize promotional booths at events to increase business visibility. Website / Newsletter Development Responsibilities• Edit all AOCA newsletters, in both printed and electronic form, for information accuracy.• Supervise all external vendors and staff members in the preparation of the newsletter.• Collaborate with management officials in the production of meticulously market-focused newsletters that generate additional organizational focus and business activity.• Update the AOCA website with current information and revitalized aesthetics.• Train and develop all staff members as related to website technology and utilization.Business Operation Management Responsibilities• Document all resource procurement and utilization data, such as inventory levels.• Respond to both internal/external communications as related to marketing programs.• Inputted and monitored real time data within specific corporate programs

Business Operation Management Responsibilities• Evaluated current business process and systems, identifying areas of deficient performance (during data reviews) and quickly resolved such underperforming business elements.• Maintained customer relationships, retaining business accounts for future profitability.• Completed daily, weekly, and monthly maintenance on various facility equipment, including hydraulics, pneumatics, electrical systems, and computer networks.• Conducted inventory and part procurement to maintain optimal stocking levels.Financial Management Responsibilities• Established and maintained controls for all business finances and related expenditures.• Coordinated the corporate budget, market analysis, expenditure forecasts, and other documentation in order to maximize operational efficiency.• Enacted financial controls to limit excessive and unnecessary expenditures.Human Resources and Staff Management Responsibilities• Managed a fluctuating number of facility staff, engaging local job applicant pools and sourcing the most appropriate and well-suited individuals for specific positions.• Established group and individual accountabilities via job description and work objectives.• Managed workload of each employee, adjusting task delegation according to skill level.• Offered training and development for all staff members in areas ranging from cash register operation to the utilization of complex facility equipment.• Provided supervision and performance reviews for all staff members on a regular basis.Administrative Responsibilities• Updated all facility postings and information related to local, state, and federal regulations.• Fielded all incoming customer communication, ranging from inquiries to complaints, and responded in an effective and timely manner.