Gordon Thomson leads the EMEA Service Provider business for Cisco. His greatest passion is engaging closely with customers, partners, and sales teams, and demonstrating how technology can solve all the new challenges and opportunities ahead. Previously, Gordon was the EMEA head of specialist sales where his team drove the sales motions for transforming the customer experience through Cisco’s full breadth of portfolio. In this role, Gordon and his team worked closely with customers and partners, leading them through major market transitions to ensure their businesses thrive and grow. A 25-year Cisco veteran, he develops and implements innovative go-to-market models that accelerate the shift to software selling and digital transformation, while building strong teams and followership. By combining his technological expertise and customer-first mindset, Gordon has achieved unrivaled success in designing sales strategies for the new software and cloud-centered markets. Gordon’s legacy will be his belief in the power of people and teams to achieve powerful results through go-to-market innovation and high-trust relationships with customers.