Gordon Abbott, M.S. Email & Phone Number

Remote

Provide consulting and direction on the marketing and sales strategy through individual product/service offering recommendations that improve sales and profitability.• Lead for healthcare division segmentation model - Currently leading the development of a needs-based segmentation model that includes demographic, financial, market share and ideal customer data.- Partnered with third-party vendor to process statistical models to identify segments of current clients and non-clients to target ideal customers for sales. • Use primary and secondary research to understand market trends, demand for products and services, customer and client preferences and needs, purchasing habits and elements of satisfaction and loyalty.• Lead development and implementation of surveys within the healthcare division to better understand client needs and barriers that impede outsourcing of services- Partner with third-party vendor to handle roll out of survey and to collate responses.

Managed a team of Directors and Senior Analysts in conducting all market research and intelligence projects for Vizient and our 1,000+ hospital organizations. • Lead for company-wide segmentation model.- Led the successful design, implementation and management of an enterprise-wide segmentation database that included value based care data, patient experience and safety as well as financial and operational data.- Resulted in significant cost savings by helping to identify and target ideal customers for sales and marketing departments to focus marketing efforts on. • Managed company-wide customer satisfaction survey as well as sales team’s satisfaction surveys.- Spearheaded strategic planning with 24 business units to create questions and deliver survey to 30k+ customers.- Increased participation from 8 to 24 business areas and increased responses 400% over the next four years. - Created an online portal accessible via SSO within the company that included all the data and additional information for Executives.- Facilitated, instructed, and communicated delivery of survey results to business units and leadership audiences for action planning.- Results of survey analysis allowed our sales account staff to focus on product satisfaction and usage, and potential up-sell opportunities. - Survey results were also used by Senior leaders to identify potential losses of customers and to implement plans moving forward.• Directed company win/loss program.- Partnered with third-party vendor to handle independent qualitative interviews with C-Suite customers. Obtained critical customer feedback on key processes to improve service to customers and identify best practices to continue and build upon. - Performed internal follow-up with leadership and sales team on win/loss results to determine trends and next steps with a focus on improving customer retention.

Indianapolis, Indiana Area

Led a regional team of Analysts responsible for a variety of regional and national initiatives.• Consulted with 30+ hospital systems on operational, financial and clinical data from IBM Watson focusing on utilization patterns to benchmark performance against peer groups. Led to identifying cost savings and improved patient outcomes. • Facilitated quarterly council meetings with 50 hospital executives to identify opportunities to reduce costs, design tool enhancements and create action plans. • Developed and delivered annual week long class for 30 hospitals and 140+ attendees from nursing, quality and marketing divisions. Class was very popular and improved participants’ skills in analytics, process and quality control, and presentation abilities.

Directed and managed the flow of data for a wide variety of projects. Devised new and improved methodologies to build new and more accurate electronic performance improvement tools. • Analyzed and interpreted data, compiled, and disseminated results, made presentations, and advised hospitals on a recommended course of action. • Developed, designed, and implemented a variety of paper and electronic data collection and data reporting tools. Resulted in faster and more accurate data collection and a quicker turnaround of results. • Managed the regional relationship between vendors. This included but was not limited to new and renewal of contracts, quarterly council meetings and customer quality issues.

Masters, Statistics, Civil Engineering

Activities and Societies: Phi Beta Kappa National Honor Society, American Statistical AssociationUndergraduate and graduate degrees.

Bachelor'S Degree, Mathematics And Geographical Information Systems