Aly Gordon Email & Phone Number

Boston, Ma, Us

New York , Us

New York, Us

New York, Us

New York, Us

Los Angeles, Ca, Us

• Innovate fresh, creative strategy and concepts for social media, web, and digital campaigns• Re-launch brands through unique collaborations and the development of fresh creative direction and new partnerships• Facilitate on-brand partnerships with local businesses and influencers (e.g., fashion, lifestyle, hospitality, music, personalities)• Negotiate influencer/brand contracts (pricing, number of posts, content of hash tags, life of post)• Implement digital brand strategy (e.g., develop concepts, determine timeline, generate engaging copy, amplify through storytelling)• Co-produce 6+ large-scale promotional events per year to attract target audiences and generate buzz• Manage multiple projects simultaneously, including research, budgeting, and implementing new workflows and technology• Write social copy (social media captions), develop promotions, and co-produce promotional events to engage new and existing consumers• Coordinate and execute influencer events, resulting in up to 18M social media impressions• Pitch and secure local and national coverage for clients by creating pitches, media alerts, and press releases and sending leads to targeted media lists, news/wire service, and contacts

New York, New York, Us

• Secured, planned, and executed promotional influencer trips/events, serving as core to social media marketing strategy• Co-produced media events for clients (e.g., secured media presence/coverage, drafted content for invitations)• Developed creative strategic initiatives and plans on annual, quarterly, and as-needed bases• Pitched on-brand marketing angles for clients to increase public engagement and interest• Ensured influencers were on-brand and giving the client a strong enough ROI

New York, New York, Us

•Draft press releases, media alerts and pitches to distribute via the wire, targeted media lists, and personal contacts to maximize local and national coverage.•Track client media presence within print, online, broadcast and social outlets including compiling clips, weekly clip reports, and monthly viewership reports.•Spearheaded a media event for a client’s restaurant opening by securing 50 media contacts to attend and managing all communications pre-event, on-site, and post-event.•Maintain a personal list of staff and freelance writers for print, online, broadcast and social outlets.

Los Angeles, Ca, Us

• Co-produced 4 large-scale events with over 500 attendees (top executives, partners, and guests)• Provided on-site management for all events, including overseeing set-up and break down of events• Registered high-level guests for events, with attention to professionalism and privacy• Developed and maintained strong working relationships with vendors• Managed workflow and prioritized tasks in a multi-disciplinary, fast-paced environment• Researched vendors for costumes, posters, gift bags, supplies, servers, etc.

Boston, Massachusetts, Us

• Supported Janssen Pharmaceutical’s drug INVOKANA and the launch of a second drug, INVOKAMET, by attending and assisting with legal, creative, and client meetings.• Managed online assets and materials, and provided content to be submitted for review through the use of the EOS software.• Developed an integrated marketing campaign with fellow interns by engineering a new target market identification strategy, media placement, social media plan, and creative execution for Denny’s Late Night.

• Cared for twenty girls aged 9-14 as their leader and role model.• Successfully lead the Department of Arts and Crafts. Responsibilities included teaching the children art technique, monitoring staff, and managing inventory. • Selected to facilitate effective communication between campers and administrative staff, resulting in proper information conveyed to parents regarding their children.

• Aided and cared for children under the age of six. • Facilitated successful comprehension of material by tailoring activities to the specific needs of each student.

• Implemented a new organizational template for student registration.• Generated positive customer relations in a service based industry.• Managed the studio’s website by updating weekly announcements, photos, and events.• Taught the basics of ballet to young girls and enhanced the skills of intermediate-level dancers.

Bachelor Of Arts (B.A.), Communication, General

Italian Studies, Intercultural Communication Competency

High School