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Great brands are built on great stories. As a creative director, I've developed and led content programs and campaigns for clients include 3M, Amazon, Argo Group, Boston Consulting Group, Caesars Entertainment, Ford, Four Seasons Hotels and Resorts, Harvard Business Review, JPMorgan Chase Bank, PepsiCo, Ubiquity and USAA. I’m a TEDx speaker, screenwriter, and author of The Last Great Australian Adventurer (Penguin Books Australia 2017).I've presented in the US, UK and Australia at events and conferences including Content Marketing World, the PRSA International Conference and the Adventure Travel Film Festival.
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Chief Creative OfficerPaceStowe, Vt, Us -
Chief Creative OfficerPace Apr 2024 - PresentGreensboro, North Carolina, Us -
Executive Creative DirectorPace Oct 2021 - Apr 2024Greensboro, North Carolina, Us
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PrincipalGordon Bass Consulting May 2020 - PresentProvide creative and marketing services to brands and agencies around the world.
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Vice President, Creative DirectorPace Communications Aug 2013 - May 2020Greensboro, North Carolina, UsAs the creative lead on a portfolio of B2B and B2C accounts, my accomplishments included relaunching the Boston Consulting Group website around thought leadership content; building a 20-person brand newsroom in Texas for USAA; launching story sites for NewYork-Presbyterian Hospital and PepsiCo; and creating sponsorship campaigns for Argo Group that drove a 600% increase in traffic from social channels to the company’s site. I'm the creative director of SEA CHANGE, a video about women in the Volvo Ocean Race that won Platinum at the 2019 AVA Digital Awards.
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AuthorPenguin Random House Australia Jan 2017 - Dec 2017Southbank, Vic, AuI'm author of The Last Great Australian Adventurer, the true story of Ben Carlin, who set out to circle the world in an amphibious jeep in the 1950s — and then vanished from the public eye.“The awful ordeal of a cramped, damp journey around the world is brought to life in the thrilling saga. And Bass’ achievement is that it makes you wish you had met Ben Carlin.” —The West Australian"A study in tenacity, perseverance and at times stupidity." —Sydney Daily Telegraph "So strange and bizarre that you’d be forgiven for questioning its accuracy...a fine read about a difficult soul and his amazingly hard journey...." —100% Rock Magazine -
Vice President, Editorial DirectorTime Inc. Jan 2004 - Apr 2013New York, Ny, UsAt Time Inc. Content Solutions (now The Foundry at Meredith) I led branded content programs for clients including Chase Bank, Ford, Merrill Lynch, Mass General Hospital and Verizon. As editorial director for the Ford owner loyalty program, I led an integrated content program that drove nearly $25 million in incremental vehicle sales each year by celebrating the Ford lifestyle and serving as a regular touchpoint during the vehicle ownership lifecycle. -
Freelance WriterVarious 2001 - 2010Contributed features, news articles and reviews to media brands and companies including Amazon, CNET, Glamour, Inc., Men's Journal and Wired.
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Senior Editor, Men'S JournalWenner Media Oct 2000 - Oct 2001New York, Ny, UsAssigned and edited gear and fitness content for a leading men's lifestyle brand. Appeared regularly on national TV and radio to discuss hard-hitting news like what to get dad for Father's Day.
Gordon Bass Skills
Gordon Bass Education Details
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Southern Methodist UniversityEnglish
Frequently Asked Questions about Gordon Bass
What company does Gordon Bass work for?
Gordon Bass works for Pace
What is Gordon Bass's role at the current company?
Gordon Bass's current role is Chief Creative Officer.
What is Gordon Bass's email address?
Gordon Bass's email address is go****@****inc.com
What is Gordon Bass's direct phone number?
Gordon Bass's direct phone number is +1 336-378*****
What schools did Gordon Bass attend?
Gordon Bass attended Southern Methodist University.
What are some of Gordon Bass's interests?
Gordon Bass has interest in Aviation, Scuba Diving, Cycling, Travel, Arts And Culture, Wine.
What skills is Gordon Bass known for?
Gordon Bass has skills like Content Strategy, Editorial, Publishing, Content Development, Journalism, Storytelling, Web Content, Editing, Digital Marketing, Online Publishing, Copywriting, Video.
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