Gordon Brooks Email & Phone Number

Greater Boston

Responsible for establishing and implementing comprehensive business strategies across three manufacturing facilities generating over $100M of global medical device revenue. Managing all customer relation and incoming new business processes, leading multiple sales, customer service and new product introduction engineering teams. Directing plant-level operations through cross-functional collaboration to meet OTD metrics and profitably grow revenue. Identify and introduce new technologies and capabilities, targeting selected market segments for long term profitable growth.

Consulting firm helping medical device businesses develop and achieve revenue growth plans through strategic review, market analysis, product and company promotion, and launch strategies.• Created market models and revenue projections that guided product pipeline decisions for two mid-sized global medical device companies.• Developed promotional strategy including company and product positioning and messaging, presentation materials, and market analysis that secured two Business to Business partnerships for global distribution for Creagh Medical, LTD.

Greater Boston, Ma Area

Provide leadership to define and execute new corporate whole-product solutions plan transforming company from technology-based to product-based. Interpreted market intelligence to identify unmet needs and implement new product pipeline that defined company’s future market leadership position, resulting in 9 new products that will generate over $60M of incremental profitable revenue per year.• Established physician advisory panel, translating guidance into multiple investment proposals comprising product portfolio strategy that infused $15M into R&D projects.• Led cross-functional product development efforts, ensuring outputs met defined market needs, delivering best-in-class technology for achieving market leadership.• Directed downstream Marketing and Communications team creating branding strategies, redefining corporate image and positioning 4 new products for successful launches.(position held January, 2018 - October, 2019).

Greater Boston, Ma Area

Integrated newly acquired (Creagh Medical) balloon catheter business into SurModics, and led development of corporate medical device product marketing function resulting in 5 hires and creation of executive Marketing position.• Aligned organization for whole product business strategy through cross-functional education and establishment of new business goals that produced double-digit revenue growth each year.• Created and implemented processes for exploring and proposing new product investment opportunities resulting in 6 development projects that aligned with business objectives and portfolio strategies.• Developed corporate communications plan around new, product-based initiative that protected legacy technology business, and positioned company effectively to investors.

Established US company presence as member of senior management team reporting to CEO. Championed overall business leadership of organization which included new business development, customer / distributor and clinical relations and contracts, product portfolio strategy, market knowledge and research, and company and product marketing, communications, and channel development. • Captained evolution of unknown, zero-revenue company, commanding industry respect, and generating €3M turnover.• Forged company vision and mission, creating corporate identity and brand to industry distributor partners.• Identified and characterized target markets and customers, developing and executing effective business plans, meeting key objectives.• Defined company portfolio strategies and product performance requirements for 7 unique OEM platforms, overseeing concept-to-commercialization development, achieving distributor customer requirements on-time and within budget.• Restructured entire business model for company de-risking client volatility, broadening customer base, expanding to global reach through recruiting, negotiating and contracting 7 new business to business partners for multiple product distribution.• Positioned company strategically, facilitating successful acquisition in November 2015 by SurModics, Inc.