Gordon Hanson Email & Phone Number

Blaine, Mn

Create original content for multiple business to business and direct to consumer websites serving the aftermarket parts industry. Arrowhead Engineered Products is a rapidly growing aftermarket parts supplier serving the automotive, agricultural, outdoor power equipment and powersports industries. I am responsible for writing robust content descriptions, category page content and blog features that boost SEO search results and optimize conversion rates. Content effectiveness is tracked and driven by metrics to guide web page strategies.• Write robust content descriptions optimized with SEO keywords and product benefits• Create content and manage blog features to establish brands as thought leaders in the marketplaces• Develop tone and voice for several ecommerce vertical markets • Create and upload Amazon A+ content• Managed the development of a new corporate website between an agency and corporate stakeholders• Collaborate with team on the development and launch of new ecommerce websites• Write content and develop landing pages for marketing email campaigns• Manage posts for corporate LinkedIn social media page• Strategize A/B tests for ecommerce websites and email campaigns• Conduct competitive analysis of leading ecommerce marketers in the aftermarket parts space• Experienced in working in platforms such as Channel Advisor, Big Commerce and Amazon Vendor Central

Create digital marketing content to support small business clients of Deluxe Corporation.• Write ecommerce marketing content – Create inbound marketing articles, blogs and infographics to generate a greater digital marketing presence.• Optimize content with SEO keywords – Integrate keywords and anchor text to maximize search engine optimization to drive online traffic and boost conversion rates.• Develop social media messaging – Write social media content to enhance SEO for blogs and inbound marketing articles.

Maplewood, Minnesota

Created digital marketing campaigns to promote 3M products through website platforms serving a global marketplace. Responsible for content development, project management and strategic leadership. Wrote digital ecommerce marketing content – Created content to engage customers for the 3M Industrial Business Group and Occupational Health and Safety Divisions. Infused content with SEO keywords – Integrated content to maximize search engine optimization to drive online traffic, boost conversion rates and enhance sales revenue. Developed rich content – Secured photography, video and documents to create website pages with visual appeal to enhance the user experience. Managed internal client requests – Developed content from initial concept to final execution. Worked with experts in marketing, technical and legal to achieve high standards. Oversaw brand standards – Enforced company brand standards involving tone of voice, graphics and trademark compliance. Created content for multiple channels -Wrote content for both B2B and B2C markets.

Bloomington, Mn

Conducted original research and wrote digitally published blog articles for Rasmussen College through Collegis Education, an agency that serves the higher education market. Blogs are targeted to prospective students seeking career-focused education.  Blog articles – Wrote for seven of Rasmussen College’s schools of study. SEO and keywords – Incorporated to boost searchability through Google algorithms.  Persona-based content – Based on five profiles used by Rasmussen College. Ecommerce marketing – Designed to reach potential students at various search phases.

Minnetonka, Minnesota

Strategized, developed and composed promotional, editorial and digital communications for a national media company serving specialized audiences, including gardeners, fishermen, hunters, baseball fans, health and wellness enthusiasts, cook, and history enthusiasts. • Lead writer to develop marketing strategies for member acquisition, retention and life member upgrades.• Copywriting and creative development for solo and continuity product marketing.• Editor of written materials from outside creative sources• Marketing team member involved in A/B testing planning and analysis• Experienced in developing a consistent voice to maintain brand image.• Recognized for ability to conceptualize promotions leading to high audience response for both print and digital communications.Career Highlight: Earned the recognition for being the lead writer who strategized the campaigns that led to the firm's last three business launches: the National Street Machine Club, the Motorcycle Riders Club of America and the Major League Baseball Insiders Club.

Bachelors, Political Science

Masters Of Science, Journalism