As the Director of Engagement and Growth at NetExam, I drive strategies and solutions that fuel our company's growth and expand the reach of the NetExam LMS+ globally. Beyond that, I work closely with our customers to help them achieve their business goals by engaging their external learners—partners and customers. By improving learner engagement, I empower our customers to boost their product sales, enhance customer loyalty, and increase partner success. It's incredibly rewarding to play a role in helping our customers grow and thrive!

Crafting and executing impactful marketing campaigns, creating compelling messaging, formulating innovative marketing strategies, managing analyst relations, and achieving remarkable growth through proven and effective marketing techniques.Accomplishments: - Provided marketing solutions for over 40 companies from the SaaS technology, training delivery, content development and training outsourcing and services industries. - Built 3 content marketing programs that increased SEO rankings, inbound traffic, thought leadership and sales qualified leads. - Author of two eBooks on the topic of marketing in the corporate learning industry. - Significantly grew the leads and revenue of 9 learning tech companies with comprehensive marketing strategies that generate qualified sales opportunities, employing the latest digital marketing channels coupled with traditional techniques to achieve industry leading brand awareness, optimize web presence, and presenting effective value propositions for prospective clients. - Built and managed the analyst relations initiatives for 4 learning tech vendors.

Developed content marketing strategies, messaging frameworks, and wrote analyst eBooks, white papers, slide decks, and blogs for B2B WorkTech companies.Accomplishments:- Developed messaging platforms and marketectures for four learning and HR tech companies.- Wrote six eBooks and white papers for learning platform and content vendors.- Developed content marketing roadmaps for two HR tech companies.

Gordon led Totara's global marketing efforts, with a special emphasis on content marketing, inbound marketing, brand marketing, public relations and analyst relations.

As the Vice President of Content and Brand Marketing, I was primarily focused on leading content marketing, inbound marketing, brand marketing, public relations, analyst relations and oversight of a team of in-house writers. I led global aspects of Totara’s inbound and marketing efforts with a focus on market development activities in the USA.

Crafted and executed impactful content marketing campaigns, created compelling messaging, formulated innovative marketing strategies, developed analyst relations, and achieved remarkable growth through proven and effective marketing techniques.

Head of all international marketing efforts, managing a 10-person marketing team. Directed all branding, content marketing, marketing strategy, public and analyst relations and demand creation activities.Accomplishments: - Transformed an obscure services company into a well-known learning tech brand, increasing sales by over 300% in one year. - Designed an RFP detection and capture program that increased large proposals from 20 to 100 in a single year. - Built an industry-leading web and social marketing presence that grew to the #1 highest rated blog with more social media followers than all but the largest competitor (SAP). - Awarded the #1 Thought Leader of 2015 from Talented Learning for content marketing and thought leadership. - Built a PR and Analyst Relations program that put Expertus on the map and generated numerous large deals and industry acclaim. - Integrated sales and marketing teams to enhance products shorten sales cycles and boost qualified leads and sales. - Built a successful ABM outbound prospecting team, generating hundreds of sales qualified leads in the first six months of operation.

As the head of marketing, I managed a 5-person marketing team and later built the marketing program for a spinoff-startup. Accomplishments: - Developed a marketing and positioning strategy based on customer feedback from 30-40 focus groups and numerous customer interviews. - Built a marketing and sales program that generated immediate leads and wins to propel a startup through the important early months.

Four different marketing roles in 7 years: Marketing specialist, product manager, regional marketing manager and enterprise marketing manager. Accomplishments: - Directed a sales and marketing reengineering effort that increased sales closing rate by 32%, resulting in a $9 million increase in revenue. - Managed a $10 million marketing initiative that increased sales by 80% in 2 years. - Developed and managed a product line consistent of 42 training courses that included Oracle, UNIX, Linux, Solaris, Lotus, and Professional Skills. - In 18 months, increased revenue by 40% ($3.2 million) and profitability by 60% ($500,000). - Designed a regional marketing strategy focused on expanding profit margins and average purchase size. Increased profitability by 80% ($1 million) in one year. - Created an innovative referral program that captured 18,000 leads with sales of $850,000 in one year. Has since captured over 100,000 leads. - Developed and maintained partnerships with technology solution providers and companies like Oracle, Cisco, Microsoft, Foundstone and Lotus. - Built and managed a webinar series that generated 3000 leads in two months. 51% of these were new customers that subsequently purchased over $900,000 in one year.

Responsible for a 10-state regional marketing program and US partner program Accomplishments: - Increased sales by 85% ($4 million) over a two-year period. - Developed a 20-event seminar program that generated over 1500 marketing qualified leads. - Built a multi-channel partner program with consulting organizations, distributors, and training vendors.