Gordon Johnson Email & Phone Number

Southport, NC, US

Dallas, Texas, US

As the Director of Engagement and Growth at NetExam, I drive strategies and solutions that fuel our company's growth and expand the reach of the NetExam LMS+ globally. Beyond that, I work closely with our customers to help them achieve their business goals by engaging their external learners—partners and customers. By improving learner engagement, I.

Raleigh, North Carolina, US

Crafting and executing impactful marketing campaigns, creating compelling messaging, formulating innovative marketing strategies, managing analyst relations, and achieving remarkable growth through proven and effective marketing techniques.Accomplishments: - Provided marketing solutions for over 40 companies from the SaaS technology, training delivery.

Fort Worth, Texas, US

Developed content marketing strategies, messaging frameworks, and wrote analyst eBooks, white papers, slide decks, and blogs for B2B WorkTech companies.Accomplishments:- Developed messaging platforms and marketectures for four learning and HR tech companies.- Wrote six eBooks and white papers for learning platform and content vendors.- Developed content.

Brighton, England, GB

Gordon led Totara's global marketing efforts, with a special emphasis on content marketing, inbound marketing, brand marketing, public relations and analyst relations.

Brighton, England, GB

As the Vice President of Content and Brand Marketing, I was primarily focused on leading content marketing, inbound marketing, brand marketing, public relations, analyst relations and oversight of a team of in-house writers. I led global aspects of Totara’s inbound and marketing efforts with a focus on market development activities in the USA.

Lake Junaluska, North Carolina, US

Crafted and executed impactful content marketing campaigns, created compelling messaging, formulated innovative marketing strategies, developed analyst relations, and achieved remarkable growth through proven and effective marketing techniques.

Santa Clara, California, US

Head of all international marketing efforts, managing a 10-person marketing team. Directed all branding, content marketing, marketing strategy, public and analyst relations and demand creation activities.Accomplishments: - Transformed an obscure services company into a well-known learning tech brand, increasing sales by over 300% in one year. - Designed an.

As the head of marketing, I managed a 5-person marketing team and later built the marketing program for a spinoff-startup. Accomplishments: - Developed a marketing and positioning strategy based on customer feedback from 30-40 focus groups and numerous customer interviews. - Built a marketing and sales program that generated immediate leads and wins to.

Cary, NC, US

Four different marketing roles in 7 years: Marketing specialist, product manager, regional marketing manager and enterprise marketing manager. Accomplishments: - Directed a sales and marketing reengineering effort that increased sales closing rate by 32%, resulting in a $9 million increase in revenue. - Managed a $10 million marketing initiative that.

Responsible for a 10-state regional marketing program and US partner program Accomplishments: - Increased sales by 85% ($4 million) over a two-year period. - Developed a 20-event seminar program that generated over 1500 marketing qualified leads. - Built a multi-channel partner program with consulting organizations, distributors, and training vendors.

Bachelor'S, Marketing Management

Education record