Responsible for maximising the commercial opportunity for Time Out's cross-platform audience data on a worldwide level. To paraphrase Sir Martin, "joining up" data.

Responsible for creation and delivery of commercial data and programmatic strategy on a global basis, including:- Deployment of a data management platform- Inventory optimisation and ongoing yield management- Team training- Product strategy- Partner and third party commercial analysis

Responsible for all European programmatic and data strategy and monetisation for the world's leading local review site.

Acquired by Yelp in Q3 2012. This acquisition made the Europa Shortlist for 2012.Qype is Europe's largest local review site, with a total monthly audience of 25 million visits. More than half a million businesses have been claimed on Qype and a new review is posted every 30 seconds.- Manage all display, data and mobile commercialisation in all European markets and Brazil.- Yield uplift of 40% year-on-year.- Extensive understanding of programmatic marketplaces and how publishers can thrive in them.- Forecasting and commercial development strategy for a Pan-European social startup.- Developed and deployed a Pan-European data commercialisation roadmap.- Managed remote teams, projects and suppliers.- International negotiation and partner management.- Represent Qype as part of IAB UK.- Principal contact for advertiser partnerships in the UK, France and Spain.

Total Telecom is the world's leading source of telecoms and mobile business news. It is also the producer and host of the World Communication Awards... the most prestigious accolades in global telecoms business.- Pitched and produced international media campaigns including global events, ad-funded production, etc for blue chip telecoms clients; Alcatel-Lucent, BT, China Telecom, etc.- Sold-in, hosted and produced webinars and live Pan-European events for international client base at Director/CxO level.- Provide blogging, social media & print-on-demand strategy for an award-winning global business portfolio including blogger reach-out, buzz measurement and keyword targeting.- Product management for online TV business news product.- Regular global travel for client meetings and conferences.

Discovery is the world's leading factual network and its London office is the flagship for all international operations across all its global channels including Discovery and Animal Planet.- Conceived, pitched and sold international cross-media partnerships in conjunction with local sales teams: both digital and broadcast (including Sky TV sales team).- Pioneered global IP sales strategy.- On-site training for international teams in Europe.- Responsible for digital revenue in UK region. Up 150% Y-on-Y.- Content development and social media strategy: Discovery Channel.- Negotiated new network representation contract.- Negotiated, signed and managed preferred third party suppliers; social media, viral video, TV/Online video production, etc.- Delivered multiple commercial content and social media roadmaps for the UK business.- Delivered commercial growth strategy for key EMEA regions, in particular the Nordics.- Digital project manager for advertiser partnerships; including reporting/buzz measurement for TV sponsorships.- Presented 2010 social media strategy/best practice to global senior management team.- Unofficial Pan-Euro 'Twitter czar'. Produced marketing campaigns for DVD launches.

BBC Focus is the UK's leading science publication and the cornerstone publication of BBC Worldwide's 'knowledge portfolio'.- Provided digital & mobile content strategy for the 'knowledge' magazine portfolio; BBC Wildlife, BBC History, BBC Focus, BBC Sky at Night, etc.- Contract role.

- Sourced and signed strategic media partnerships across APAC. - Key contact for all new business enquiries and pitches.- Key contact for all tier 1 clients including international media companies, Third Sector, government departments, NZ Black Caps.- Provision of digital account services including web development, design, SEO, social media strategy and web best practice. - Set rate card and new product strategy.- Delivered roadmaps for the creation and monetisation of media sites. - Managed teams of up to five people per project including developers, designers and account managers.- Brand and product strategy for New Zealand's biggest independent online publisher.

- Managed six figure commercial partnerships.- Regularly presented on the future of media to agencies around the country.- Designed custom CMS built for the specific needs of an online media company with an emphasis on shareability/social media.- Led and deployed multi-million dollar cross media partnerships.

- Responsible for strategic revenue and commercial partnerships across entire network (over 40 sites.)- Created and led APN Digital's pro bono/non-profit partnership strategy, including the launch of an online store on nzherald.co.nz for Oxfam's 'give a goat' Christmas campaign (goat sales were up 33% year-on-year!). - Sourced, negotiated and account managed network partners. This included providing ongoing development strategy regarding user engagement, social media, SEO, rich media advertising and monetisation.

- Managed the largest digital agency patch in New Zealand.- Part of the project group for the award-winning redesign of nzherald.co.nz, considered one of the top twelve newspaper websites in the world, two years in a row.- Digital content strategist for the top 2 biggest magazines in the country.