Gordon W. Mcdiarmid Email & Phone Number

Charlotte, North Carolina, United States

• Prepared annual paid media marketing budget and allocated spending across marketing channels (native, Ddsplay, PPC, paid social, etc.) to ensure a positive ROI of 30%.• Instituted a lead nurture program featuring personalized experiences, progressive profiling, and logic-based forms that increased the MQL to SAL conversion rate by 150% YoY.• Responsible for leading a team of three, ensuring personal and professional growth, and work that is delivered on time and within budget.

Charlotte, North Carolina

• Developed the vision for, and lead the creation of Velocity’s content plan that YoY resulted in 50% increase in social followers, 43% increase in clicks, and 165% increase in new contacts.• Orchestrated and implemented SEO strategy that grew website users by 15%, new users by 10%, and organic users by 28% YoY.• Responsible for creating various metric-focused post-mortems and point of view.

Greensboro/Winston-Salem, North Carolina Area

• Responsible for creating a comprehensive SEO and content strategy to foster engagement, which increased website traffic by 80% across KPIs• Design and implement multi-channel lead generation campaigns • Conduct keyword analysis and lead SEM optimization strategies that simultaneously increase clicks by 75% and decrease average CPC by 50% quarter over quarter• Lead social media strategy across LinkedIn, Twitter, & Facebook that average 2.45% CTR and 3.65% Engagement rate • Track, analyze, and report on digital data to identify insights on target personas, buyer needs, and purchase cycle

Greensboro/Winston-Salem, North Carolina Area

• Prepare annual marketing budgets ranging from $75,000 to $300,000 and allocate spending across marketing channels to ensure positive ROI• Manage 385 project hours monthly via internal processes, ensuring work is delivered on time and within budget• Work with and responsible for understanding clients’ business goals and objectives to connect marketing campaigns with the broader business context• Lead the creation and execution of product/service marketing materials for print, digital media, video, email, and OOH• Write creative briefs defining project scope, budget, and timeline, that also contain insights inspiring effective, innovative work that achieves results• Apply critical thinking to anticipate and address issues of multiple demands, competing priorities, and resource availability

Winston-Salem

• Developed multi-touch point marketing campaigns designed increasing revenue through lead generation• Assisted in client acquisition by responding to proposals, conducting needs analysis, and leading the pitch meeting• Responsible for understanding and managing digital projects such as website development, display marketing, email development, on-page SEO, SEM, and mobile app advertising• Comprehended, organized, and presented syndicated research internally and externally benefiting client development and education

• Created, organized, and executed all department digital marketing initiatives across all channels, including blogs, Facebook, Twitter and LinkedIn. • Coordinated all-event logistics, including speaker/talent, venue, staffing, catering, and event promotions. • Generated original content for bi-weekly newsletters and promotional email campaigns. • Produced print media to promote events, including press releases, flyers and posters

Greensboro/Winston-Salem, North Carolina Area

• Developed excellent customer service skills• Demonstrated the ability to interact effectively and in a professional, diplomatic, and mature manner with a variety of clients

Boone, North Carolina

•Worked as a server and as a member of a four person catering team, working wedding rehearsals and fundraisers•Frequently entrusted with large parties (15 or more people) because of my situational awareness and ability to multitask efficiently

Bachelor Of Arts (Ba), Communication Studies, Cum. Gpa 3.69 Major Gpa 3.96

Activities and Societies: • University Marshall— Chosen as one of 100 students demonstrating significant leadership ability, mature.

Education record