Years of experiences in digital PR & marketing agencies made us see clearer, that most people put the word 'just' right before the word 'content'. We see differently, we put the word 'king' before the word 'content'.

As an operational director / co-founder of a start-up foundation, my responsibilities ranged widely. I gotta make sure that we have the best team, support the team to work happily in a supportive environment and facilities, run a smooth relationship with partners, maintain financial performance, and take care of every other aspects that make the organisation works well.All with one purpose in mind, to take people to the next level: a well-informed society.

RAcK (an abbreviation of Random Act of Kindness) is a social impact marketing agency. We believe brands should improve people’s lives and make a difference to our society’s well-being to become meaningful brands. A meaningful brand deliver two outcomes; personal outcome (meaningful benefit to its target audience) and collective outcome (benefit for society and environment). Meaningful brands do not only deliver social impact, but also they get long-lasting business impact… Show more RAcK (an abbreviation of Random Act of Kindness) is a social impact marketing agency. We believe brands should improve people’s lives and make a difference to our society’s well-being to become meaningful brands. A meaningful brand deliver two outcomes; personal outcome (meaningful benefit to its target audience) and collective outcome (benefit for society and environment). Meaningful brands do not only deliver social impact, but also they get long-lasting business impact (sustainability). Show less

Digital marketing activities through outrageous numbers of social media channel. Defining what's best for which, from grand strategy to tactical acts.

Creating strategy for client's PR campaign on the new media channel