Creative Collective is Dubai based womenswear brand with a love for minimalistic , modern, and abstract design. It is a fusion of modest fashion and urban architecture with a focus on clean silhouettes and extraordinary patterns. The designs explore the space around the body in a playful and stylish yet feminine way challenging the mainstream idea of body shapes.The collection is based on multi-functionality. Each dress gives you an alternative ensemble every time you put it on. Dresses, Kaftans, and Blouses can be deconstructed and recombined, giving you the possibility to create your own styles and color combinations. It reflects simplicity, street wear, modest fashion, high-end, and sustainability. Creativity and sustainability are the heart of the brand and even though the fashion industry is facing multiple challenges during the pandemic, Creative Collective is continuing to underline the personalities of women all over the world through a unique style.

Identify and highlight key products across Middle East based on trends, exclusivity and sales performance -Analyze consumers behavior with focus on Middle East market -Research and consolidate seasonal trends guidelines -Textile fabric sourcing, product evaluation, product development - B2B sales extension across Middle East

-E-commerce business plan, team structure, market analysis -B2B sales extension across Middle East

Responsible for the driving business strategy of textile trading and ready garments trading - Oversee and synergize innovation and drive the best product mix - Define future opportunities locally and internationally and develop comprehensive business plan to maximize revenue potential - Build , inspire and mentor a strong and unique team of apparel designers focused on creating brand lines and trend lines that are fresh and on calendar , including the setting of brand guidelines, brand vision and value proposition for short as well as long term- Assist in the coordination and implementation of marketing strategies , and delegate tasks that achieve strategic goals- Monitor and evaluate industry trends, generate new leads , identify and contact decision makers, identify potential business opportunities, new markets , new ways to reach existing markets, select the deals in line with strategy - Manage to all major milestone and product delivery dates - Work to build relationships and create alignment with external partners ( textile suppliers, printing companies, garment manufacturers ) from Turkey, Serbia, Dubai, India, Chine- Build strong partnerships with members of cross-functional teams ( store team, marketing team, design team)Key Achievements• Cooperation with e-commerce platforms Namshi , Boksha, Symphony• Fashion brand development and presentation during international fashion fair in Denmark CIFF.DK• E-commerce platform launching• Retail stores opening

- Suggested brand guidelines to define brand identity -Suggested colors, qualities, trends, selection of fabrics and prints base on market needs and global trend- Made main structure for textile collections from spring 2014 to autumn/winter 2020/21

Responsible for brand identity- Identified trends and customer needs , built a short/ medium / long term sales pipeline in accordance with targets- Developed and implemented marketing strategy according to the global /local trends - Managed content , establishing budget guidelines, participating in events, documenting business processes , and providing additional sales support- Managed design studio up to 15 team members and reported to the CEO, guiding direct reports or coworkers to establish clear communication channels and enhance achievement of the goals- Analyzed and updated general trend related to fabrics, colors, cut and consumers behavior and commercializing products- Controlled and directed all aspects from designing concept to completion of various activities ( logistic , shipping , delivery from productions located abroad to the main office in Dubai and company's buyers and customers )- Identified potential sales opportunities and attended to the trade shows locally and internationallyKey Achievements • Increased brand visibility on the market entering to the leading retail stores and trade shows• Retail store Robinsons /Dubai• Trade show in Dubai mall/ Riyadh / Bahrain / Kuwait • Trade show Ataya and Mirbad /Abu Dhabi• Trade show Heya Doha• Exhibition during Fashion Forward Dubai

*2011-2015 Senior Fashion Designer- Responsible for brand style direction - Created new collections in line with current trends and target groups- Coordinated the design process from concept sketches through final adoption - Developed seasonal and brand guides to promote company and managed marketing activities- Supervised the design studio team and production flow in coordination with production management team -Arranged presentations of new collections for buyers working closely with sales management teamKey Achievements* The award for the best brand collection in country , Serbia 2012 * Fashion show “European Cooperation Day” Romania-Serbia 2014* Fashion Show in Bosnia and Herzegovina 2015* Fashion Show in Serbia 2015, 2013, 2012 *2009-2011 Assistant of Senior Fashion Designer*2009-2011 Fashion Designer assistant -Discussed lines style , details and revision with designer -Suggested merchandising and flow strategy based on current trends, data and forecasts-Created new designs based on previous market research, customers demands and global trend -Supervised sampling and reported to the senior designer Key Achievements * The award for the best brand style 2009*Successfully developed men and kids collection * Got promoted to fashion designer for men and kids fashion, 2010*Got promoted to senior fashion designer for women fashion, 2011

Textile Designer Collaborator at project ( October –November 2015)-Made design patterns for embroidery machines-Exploration of new tendency in the textile industry for summer collection 2017.-Suggestion of colors-Followed samples production process -Created using CorelDraw, Adobe Illustrator, Photoshop