Gorkem Mustu Email & Phone Number

Istanbul, Türkiye

İstanbul, Türkiye

Established business, marketplace, and marketing performance reportingsystems and management dashboards using PostgreSQL and MongoDBdatabases.• Managed the setup of Adjust, marketing automation, and SMS İYSinfrastructure systems.• Led the marketing team in digital advertising campaigns, achieving a 27% CPDreduction.• Directed the design process for customer lifetime communication acrosspush notifications, SMS, and email channels.• Modeled promo campaigns for Taxi Drivers and Customers, with outcomeforecasts.• Assisted top management by developing decision models for transitioningfrom a Standalone Taxi app to a Mobility Superapp

Istanbul, Turkey

• CPA reduction and marketing budget improvement• Develop and execute data-driven marketing strategies to drive customer acquisition, loan sales and revenue growth in Spain credit market.• Manage multi-channel campaigns (PPC and affiliate marketing) to optimize performance and ROI.• Lead in-house affiliate network creation project to contribute customer acquisition and overall CPA reduction goal• Lead and mentor a team of performance marketing and SEO specialists, fostering innovation and collaboration.• Rebuild the reporting structure to align with company KPI’s • Collaborate with product and operation teams to align marketing efforts with product enhancements and user needs.• Collaborate with agencies and affiliate vendors to execute campaigns and explore new marketing opportunities.• Present performance reports to stakeholders, demonstrating the impact of marketing efforts on business growth.

Istanbul

• Developing agency sales strategy• Campaign & targeting strategy development of clients• Programmatic campaign management & optimization.• Managing sales forecasts & sales performance• Managing executive level client relations• Conducting feasibility studies among various technologies (DSP, DMP, DCO, creative technologies, data vendors etc.) for the agency.• Establishing DCO structure and providing data driven creative strategy consultancy to advertisers. • Providing analyses and consultancy among consumer journey, retargeting and attribution.

Istanbul, Turkey

• Marketing, sales & training of Sizmek Ad serving, reporting & programmatic advertising products• Leading Sizmek Istanbul Team (6 teammates)• Preparing sales forecasts & monitoring sales performance• Managing executive level client relations• Managed full service programmatic campaigns of many top clients• Coordinated self service DSP establishment and staff training of agency clients• Establishing DCO structure and providing data driven creative strategy consultancy to advertisers.• Providing analyses and consultancy among consumer journey, retargeting and attribution.

Istanbul, Turkey

• Managing communications with Advertisers, Media Agencies, Digital Agencies and Publishers• Leading IAB Turkey project team• Leading Turkey Internet Audience Measurement Project• Establishing and leading Educational Projects (Digital Marketing Educations and Workshops)• Organizing yearly Mixx Awards Turkey Digital Marketing Effectiveness Contest• Establishing & leading Online Behavioral Advertising (OBA) Self-Regulatory Project and YourOnlineChoices Platform in Turkey in cooperation with European Interactive Digital Advertising Alliance (EDAA).• Published “Renaissance of Digital” Article on Campaign Turkey Magazine on November 2014 issue

Istanbul, Turkey

Leading organizational efficiency and process improvement projectsOptimizing the communications between the business units in order to reduce time to marketDesigning the organizational layout and defining the KPIs of the business units within the company

Istanbul, Turkey

Project and Account Leader- Establishment and management of Turkey Internet Traffic and Audience Measurement Research Project• Sales of media research projects and proposal management• Management of relations with Web Publishers, Ad Networks, Media Agencies & Interactive Agencies• Providing 360 Degree Media Planning Optimization Consultancy• Development of New Research Technologies, Improvement of Research Processes, Innovation Management• Providing Educations & Workshops• Budgeting, Invoicing & Contract Management of the Audience Measurement Project• Management of Media Ad-Hoc Quantitative Research Projects• Online Panel Management• Monthly & Ad-Hoc reporting of the performances of most popular websites in Turkey.

Preparation of 2008 Profit Plan and budgeting for Warranty of total Europe Adaptation project of new Global Product Hierarchy system on the warranty processes and education of the financial controllers of the countries. Redesigning and optimization of regular and Ad-Hoc reporting system for the warranty results Creating the European database for the Global Cost Reduction Project (P500) Creating and monitoring of strategic plan tools for the warranty of Europe Redesigning and optimization of CS data entry processes of whole financial results in Italy and Eastern European Region

The mission of the project work is to revise and improve the organization structure and performance management tools in Laundry R&D department

Management of Barcoding system establishment projectRedesigning the warehouse deployment processesOptimization of storage and shipment operations

Route optimization on Istanbul distribution linesReengineering of shipment processes and ISO documentationEstablishing a regular performance reporting process

Mba, Business Administration And Management, General

Bs, Industrial Engineering

Activities and Societies: Business Administration Club, Industrial Engineering Club, Diving CLub