Leading OUTRIGGER Resorts & Hotels' loyalty programs and partnerships. • Implementation and optimization of the OUTRIGGER DISCOVERY loyalty program (in partnership with Global Hotel Alliance) to increase cross-brand and repeat revenue, drive member enrollment, and guest acquisition, and raise brand awareness. OUTRIGGER DISCOVERY won Most Improved Brand Performance {in terms of performance and commitment to GHA's products and services) and Best Brand Performance Runner Up (Best Brand performance and commitment throughout the alliance across all KPIs in Q1).• Develop strategies and implement tactics to maximize the value of our global partnerships.• Direct the development and optimization of the OUTRIGGER Platinum Membership Program to capture high-value guests.

Ribbon is a next-generation social-planning platform. Ribbon makes it easier, faster, and more fun to plan events with friends. Ribbon Reach helps event brands and ticketing companies sell more tickets and leverage deeper data-driven insights about their audience. Ribbon is a VC and Angel-funded start-up.• Lead Engineering, Marketing, Legal, and UX  teams implementing cutting edge social-planning solutions• Ownership of the Ribbon’s unique  product vision and the product roadmap to achieve product/market fit• Foster deep product understanding and garner impactful product insights, workflows, sales/marketing processes,  growth experiments, and the strategic initiatives for the business• Gather and prioritize feature development/requirements; identify gaps in current tools and infrastructure, prioritizing and crafting business cases to validate importance of new features; articulate business requirements clearly to our UX and Engineering teams• Develop Ribbon’s go-to-market launch plan, identifying risks and managing new mobile app and web product/feature launches including communications, training, and assisting with product readiness testing

GET MY FUNDS helps businesses secure Employee Retention Credit (ERC). GMF has helped over a thousand companies receive over $300 Million in pandemic-related funding by leveraging our expertise to optimize the process and maximize funding.

VOILÀ Hotel Rewards (voilahotels.com), a division of Hospitality Marketing Concepts, is the world’s number one hotel loyalty program that unites a network of hundreds of independent hotels and luxury brands.• Founded and leading VOILÀ Hotel Rewards as the division’s Managing Director; today, VOILÀ is comprised of a sophisticated global points and recognition loyalty platform featuring hundreds of hotels and points redemption partners• Developed the original strategies, product roadmap and loyalty mechanics of VOILÀ’s loyalty program solution, including: marketing tactics, hotel contracts, financial models, points earn/burn models, business development expansion plans, brand positioning, analytics/KPI definition• Grown and manage a global, multidisciplinary team comprised of approximately 40 people globally, spanning Sales/Business Development, Account Management, Marketing, User Experience, Customer Service, CRM, Analytics, Product Management, Legal, Finance, and Co-brand Credit Card management• Leading the negotiation and management globally for VOILÀ partnerships (voilahotels.com/partner/), including over 30 global hotel brands and dozens of non-hotel points redemption partners across several consumer categories; including: Retail (e.g. Amazon.com, iTunes, Starbucks), Airline (e.g. Southwest, Virgin America, JetBlue), in addition to several charities and loyalty-industry partners, such as MagsForPoints• Drafted an RFP and negotiated contracts with Visa USA, Inc. and Commerce Bank to launch the VOILÀ Hotel Rewards Visa Signature credit card in 2016. The card provides VOILÀ members in the U.S. with a number of ways to earn the VOILÀ point currency at participating VOILÀ hotels and everyday purchases (voilahotels.com/credit-card/)• Full P&L responsibility of the VOILÀ Hotel Rewards business and possess a deep financial appreciation of the underlying economics inherent in points-based loyalty programs and their related partnerships

Focused on sales and marketing to SMB’s globally, Hospitality Marketing Concepts (HMCloyalty.com), a leader in the hospitality marketing industry, operates membership loyalty programs for more than 1,000 premier hotel and resort properties worldwide with a network of nearly one million members. Partner hotel brands include InterContinental Hotels, Starwood Hotels & Resorts, and Hilton International.• Senior worldwide marketing, sales and product development executive (B2B and consumer facing) with full P&L responsibility covering multiple product lines; reporting directly to the CEO; Promoted to Vice President of Marketing in 2007, then CMO and Managing Director of VOILÀ in 2011• Responsible for all aspects of HMC’s SMB consumer- and client-facing e-commerce, mobile apps and interactive product development spanning overall strategy and management, budget, profitability, tactical marketing, and technology architecture• Management of high-profile partner-facing e-commerce platforms, mobile apps and CRM products, requiring management of a senior cross-functional team which includes the Chief Technical Officer, Chief Information Officer, and an in-house team of web-application developers utilizing Agile methodologies• Directed the tactics and ongoing enhancements, analytics and ROI analysis of strategic and tactical online marketing initiatives including partner/channel marketing, member-directed email campaigns, affiliate network advertising development, social media campaigns, and traditional offline advertising campaigns

Taunovo Bay, an exclusive master-planned resort community comprised of the Beachfront Estates at Taunovo Bay and the Taunovo Bay Resort and Spa, was to be managed by Rosewood Hotels & Resorts.• Senior marketing and IT executive reporting directly to the CEO• In collaboration with Rosewood Hotels & Resorts’ chief financial analyst, co-authored the Beachfront Estates Operating Pro Forma – a business plan and detailed financial model for the company’s core fractional real estate sales business• Formed strategic relationships, negotiated, and executed co-marketing agreements with the three ‘best of breed’ vacation exchange networks

LAUNCH Media, Inc. (NASDAQ: LAUN) was acquired by Yahoo! Inc. in 2001 after establishing itself as a leader in providing personalized music services to millions of consumers.• Reported directly to the CEO. Responsible for business unit management of Launch Media’s web applications including consumer product strategy, technical infrastructure, P&L management, revenue generation strategy, marketing and UI standardization & creative direction• Managed a staff of 6 product teams in excess of 40 employees; including the team which created Yahoo! Music’s ground breaking LAUNCHCAST personalized radio product (http://music.yahoo.com/launchcast/)• Developed LAUNCH.com into the 4th largest streaming media site by offering personalized compelling content and a unique user experience• Revamped advertising approach to dramatically increase value while increasing site productivity• Managed the development of the LAUNCH.com Site Standards Guide and led the site’s creative direction; integrated formal usability testing and focus groups into the development process• Engineered the organizational structure for the LAUNCH.com Product Group, spearheaded recruiting efforts and hired many key employeesLAUNCH Media, Inc. acquired MUSICVIDEOS.COM January 1999

Founded MUSICVIDEOS.COM, the Internet company that pioneered broadcasting of full-length music videos via the web, generated a database of over 2 Million users. MUSICVIDEOS.com was acquired by LAUNCH Media, Inc. The Company’s URL, MUSICVIDEOS.COM, was featured within the ‘Pre-populated Favorites List’ hard-coded into the Microsoft Internet Explorer 4/5 and the Windows Media Player, which was distributed by Microsoft embedded in Windows 2000 as pre-installed software on millions of PC’s. • Founded the first Internet-based music video business: MUSICVIDEOS.com• Developed and implemented the product vision, including brand positioning, revenue generation, technical implementation, consumer offerings and label relations • Grew loyal consumer base to 2 million registered users in 18 months with limited marketing budget and development resources• Negotiated with Microsoft for the incorporation of MUSICVIDEOS.com into Internet Explorer browser as a default favorite site with brands including CBS, FOX, ESPN, DISNEY, CNN, Universal and Warner Brothers (1998 to 2001) leading to nearly $500K in services and bandwidth funded by Microsoft• Spearheaded the acquisition of MUSICVIDEOS.com by Launch Media, Inc.