John Sperling Email & Phone Number

My portfolio is at https://corporatecannibal.myportfolio.comMy guiding principles:1. Above all else, content must be clear to the intended audience.2. Using AI to generate content is a must to keep pace with an always-morphing business landscape.3. Applying adult learning principles increases audience retention.When messaging is verbose and dense, when there are too many bullet points, retention suffers. And retention is the whole point! Your audience has to remember your message long enough to act.I originally worked in the music industry (Rhino Records, Warner Music Group), first in Creative Services, then IT. I eventually became the intermediary between the development and training teams and was introduced to cross-functional project management and curriculum development.In 2007 I joined The Eleven Agency, first as an independent contractor then as a Product Specialist working with Microsoft. I conducted multiple classroom and remote retail trainings and wrote eLearning content for dozens of Microsoft products before being promoted to Lead Copywriter.In 2011, my role changed to Senior Manager of Creative Services & Instructional Design (CSID). We expanded into projects involving video production, motion graphics, custom illustration and augmented reality. In addition to supervising a team of four, I wrote and/or directed content development for projects from Google, Best Buy, HP, Microsoft, Nestlé, SanDisk and more. I was responsible for proofing all deliverables prior to handoff, and (to my knowledge) a typo never made it past my desk, and the upleveled content improved engagement.At Binary Pulse, I'm responsible for copy editing and writing, concept development and thought leadership for content marketing strategies and proposals. At its core, my role as Senior Copywriter amounts to simplifying complex concepts until they're audience-friendly and digestible. I've written more than a hundred video scripts, dozens of white papers, eBooks, blog posts, social "snackables," email drip campaigns and more, always with the goal of audience retention. I'm happiest when a narrative organically works across channels with content developed with adult learning principles in mind.

Listed skills include Copywriting, Marketing Strategy, Marketing, Advertising, and 37 others.