André G. Hansen Email & Phone Number

Karlslunde Strand, Greve Strand, Region Sjælland, Danmark

København, Capital Region, Denmark

Gør viden til markedsudvikling. NGO analyser, Greencheckmålinger

Københanv

Roskilde, Zealand, Denmark

Copenhagen Area, Capital Region, Denmark

Få sat ekstra power og kundefokus på dine projekter og kampagner. Få det bedste fra moderne Marketing, digital CRM og Brand building ind i kampagnerne. Lad os tage en snak om mulighederne, hvis du ønsker at tilføre ekstra dynamik, drive og energi ind i din organisation.

Copenhagen, Denmark

Responsibilities:o Development and implementation of Brand strategyo Development and implementation of Marketing and CRM strategies towards BtB, BtC and costumerso Implementation of strategies towards Strategic partners like TV2, Nykredit Forsikring, Mølholm Forsikring, Salling Group o Project management, coordination and negotiations with media- and other agencies and supplierso Part of management securing teamwork and cross channel synergy between Marketing and CRM specialists in campaigns including SEO, SEM, newsletters, SoMe, TV, radio, sponsorships and podcasts Selected results:o Developed and enforced Gjensidiges Brand Awareness and Brand Position in the Danish Insurance market toward BtC and BtB markets, customers, partners and internal.o Developed and launched several integrated marketing campaigns using cross channel thinking online and offline and e-commerceo Expanded our budgets with focus on spend in media

Stockholm, Sweden

Responsibilities: o Brand building activities in DK using integrated media o Lead strategy and creating a ”lead machine” for Callcenter in Malmø and Stockholmo Budget allocation and follow-upo e-commerce launcho Data buying from supplierso Initiate project for building a client strategy including segmentation and campaign optimizingo Partner optimizingSelected results:o Growing the Brand unaided awarenesso 10.000 data groomed and segmented leads per week causing index 120 in saleso Managed to improve sales 100% through the biggest organisation of villa owners in Sweden - Villaägarna . It was acchieved by marketing campaigns, digital app solutions and traffic and a new performance optimized websiteo Turned around a negative partnership to a very positive one for all parts involved

Copenhagen

Resonsibilities:o Fair Forsikring is affiliated by norwegian Gjensidige and a new insurance brand is launched. Introduction and development of the brand and position build by TV and digital media.o Generating leads to callcenterso Nykredit Forsikring is included in the Gjensidige family. Generating leads in this brando Creating and implementing campaigns towards partnerships such as Nykredit, Lederne, KIA, Hyundai and TV2o SEM and SEO is introduced and expanded as primary driver for leads and saleso Marketing strategy and follow up on budgets in DK and SEo Project Management in DK and SE focusing on business development and brandingo Initiating af SoMe strategySelected resultso By a smart mix of TV and radio sponsorships and digital campaigns 80% of the Danish market knows about Gjensidige o Creating an internal entusiasm for Gjensidige as a brando Achieving to reach sales target in Nykredit Forsikring brando Creating and launching a Welcome programme towards costumers, which reduces churn by 10% in this welcone phaseo Succesful lauch of Gjensidige on Facebook. Within the first 6 months gained most likes in the Dansih insurance market

Responsibilitieso Lead managemento Campaigns on TV and radioo Plan for SEM and SEO o Partnerships with Lederne og FDBo Conceptuation, development and implementation of a welcome programme ”Good Service”o Budget management in DK and SEU Selected resultso The lead machine strikes 3 achived salesgoals in 3 years

Copenhagen

Responsibilitieso Managing the marketing area including 3 assistenso Part of the managing groupo Short- and longterm marketing strategyo Budgeto Communication and PR and internal communicationo Sales of sponsorships and other donor programmes through callcenter and websiteo Campaigns using TV, Direct marketing and digital media BtB and BtCo Sponsor cooperation with companies in DK and the Nordic regiono CRM and Direct mail programme adressed to 100.000 memberso Merchandiseo Part of Nordic marketingteamo Part of European fundraising teamo Project management in bigger events such as ECCO Walkathon and DRs Danmarksindsamlingo Analysis and evaluationo Representing the organisation in ISOBROSelected resultso Increased private donations +DKK 100 mio. – 150% growth through campaigns o Established an Advisory Board including prominent actors within business, politiics and organisationso Worked intensely with McKinsey developing a breakthrough strategy increasing competence and entusiasm in the Dansish organisation

Copenhagen

Responsibilitieso Managing the marketing area including 3 assistenso Part of the managing groupo Short- and longterm marketing strategyo Budgeto Communication and PR and internal communicationo Sales of sponsorships and other donor programmes through callcenter and websiteo Campaigns using TV, Direct marketing and digital media BtB and BtCo Sponsor cooperation with companies in DK and the Nordic regiono CRM and Direct mail programme adressed to 100.000 memberso Merchandiseo Part of Nordic marketingteamo Part of European fundraising teamo Project management in bigger events such as ECCO Walkathon and DRs Danmarksindsamlingo Analysis and evaluationo Representing the organisation in ISOBROSelected resultso Increased private donations +DKK 100 mio. – 150% growth through campaigns o Established an Advisory Board including prominent actors within business, politiics and organisationso Worked intensely with McKinsey developing a breakthrough strategy increasing competence and entusiasm in the Dansish organisation

Copenhagen Area, Capital Region, Denmark

The haircare product Paul Mitchell is distributed by professionel hairdressers in 300 salons in DKResponsibilitieso FMCG strategy towards distributorso PR og Brand campaigns using print, events, fashion shows, digital channels, magazines, sponsorships målrettet towards distributors and enduserso Distribution and sales o Building and maintaining network of distributorso Paul Mitchell magazine and paulmitchell.dko Coaching of 3 account managersSelected resultso Growth in sales of 100%o Growth in distributors of 50%o Increased awareness of Paul Mitchell brand

Copenhagen

Responsibilitieso Sales of marketanalysis and telemarketing campaignso Presentations and pitches towards clientsPræsentation overfor kundero Recruitment and training of consultants Selected resultso Increasing saleso Recruiting some of the best phoners to the team

Crm Strategic Management

Brand Excellence

Civiløkonom, Ha-S, Afsætning