Tom Gorton Email & Phone Number

Napa, California, United States

• Promotes a culture of fact-based decision-making throughout TFE; executes strategy to raise the overall level of maturity in data and analytics • Develops training resources to help many types of users get more value from data: End Users, Analysts and Developers • Establishes Standards for Data Engineering/development to ensure reliability, data quality and business value of Data Assets • Key Accomplishments: Prompted and guided an exploratory project to apply Statistical Modeling techniques to improve forecasting processes – relying less on anecdotal infromation and embracing predictive capabiities of statistics

Napa, California, United States

• Collaborated with departmental Subject Matter Experts and end users to identify business requirements and solutions to meet oparational needs; application configuration and support • Administrator for Power BI Premium capacity, managed server resources, user licensing and reporting content • Key Accomplishments: Spearheaded transition of Enterprise Reporting to a new Business Intelligence platform:Power BI. Including design and development of critical ‘everythign in one place’ data model for evaluating Sales performance across TFE’s national network of distributors

Napa, Ca

⊳Lead a team of 4 project managers and 4 website developers in the implementation of Winery Direct to Consumer software (website, eCommerce, wine club) for new and existing clients⊳ Developed a culture of continuous improvement resulting in enhanced customer experience andreduced labor required to complete each project⊳ Dramatically improved Professional Services Revenue to Cost ratio by 30%⊳ Managed hundreds of projects successfully for various clients; within tight time constraints and while overcoming technical challenges⊳ Key Accomplishments:​ Reduced average website project implementation hours by 50%, developed new process and client facing documentation for client projects, oversaw implementation of ‘Responsive Design’ enhancements across 300 websites

Napa, Ca

⊳ Sold Wine Industry specific POS software (based on MS Retail Management System) and eWinerySolutions eCommerce platform⊳ Managed the sales process from initial contact, through needs analysis and advanced technicalconsultation, and culminating in successful closing⊳ Built and maintained Napa Valley POS’s Customer Relationship Management database using SalesForce⊳ Key Accomplishments:​ Executed project to merge 2 CRM databases at time of company merger; soldsoftware product to dozens of winery clients.

St. Helena, Ca

⊳ Managed a staff of 7 Tasting Room Representatives, ensuring excellent customer service for dailyoperations and special events⊳ Increased DTC sales revenue by emphasizing underutilized channels (webstore and employee sales),increased revenue by 25%⊳ Maintained budgets and marketing plans for 3 direct to consumer sales channels⊳ Key Accomplishments:​ Lead numerous special projects including a full eCommerce store redesign and rebranding; developed a robust channel and processes for employee wine sales.

⊳ Designed and improved reports to enhance usage of Production and Accounting systems⊳ Collaborated to develop process for documenting and testing business processes⊳ Maintained cost data on all winery products⊳ Prepared and analyzed departmental spending reports for Operations department⊳ Authored numerous business process documents and trained others in writing effective documentation of business processes

⊳ Maintained vendor master data and processed 1099s⊳ Developed software tools to assist co-workers in entering mass data to Accounting system⊳ Managed weekly check run