James Dawson Email and Phone Number
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Experienced technology, telecom and healthcare marketer. A "go-to-marketer" when needs are great, deadlines are short, and expectations are high. It doesn't mean corners are cut, or big ideas dismissed. It means an unmet need or frustration has been identified, and actions taken to deliver a great solution. And, like a dog whistle, the one who hears it loudest and responds is the one with the unmet need. LEVERAGING A DIGITAL ECOSYSTEM TO ENGAGE SYSTEMS INTEGRATORS / ENTERPRISE PARTNERS: IBM, KPMG, DELOITTE, KYNDRYL, INFOSYS, TATA, PWC, COGNIZANT, CAPGEMINITo drive engagement, we leveraged a digital platform to share content globally that informs, educates and enables SI/Partners on "Why Verizon." All to conduct regional or global sales campaigns coupled with a real-time dashboard to track results, and enable 24/7 contact with sales and account leadership. SPONSORING A SMART FACTORY IS GREAT, BUT WHAT'S THE VALUE OF 5G TO MANUFACTURING? It's one thing to talk the value of 5G, but we all know manufacturers need proof beyond promises. But where and how can shifting from wifi make a difference? And what about security? To convey the why story, coupled with the power of 5G, a digital asset was created to address those concerns.ENGAGING PARTNERS WITH DIGITAL POSTCARDS; OPEN RATES OF 28% to 79%We created partner campaigns with "digital postcards" that allowed us to personalize individual voice messages to customers, partners and MSAs on a 1:1 basis from sales and executive leadership. The platform allowed us to add audio and video links, product or promotional PDFs, and go from concept to execution in 24 hours.TURNING SCRUBS INTO CASH; CREATING THE BEST PROMOTION OF THE YEAR.In creating "Fantasy Fashion Shows" at AORN, we replaced surgical scrubs with attire from Saks, Macy's, The Broadway and more at venues from Atlanta, to Dallas and Orange County. Crowds were nonstop as pre-show marketing, onsite promotion and word of mouth delivered SRO audiences. Sales exploded, leadership was ecstatic, but most of all, customers had a partner to depend on.YESTERDAY VACATION WORLD; TODAY, THE BOSTON GLOBE TRAVEL SHOW.What started as an event to penetrate travel markets in Boston, NY, Philly and Atlanta was created in just nine months, generated onsite sales well over $1M and created a legacy that continues today. I'm open to talk whenever you're ready: (817) 492-5327 | GoToMarketer@gmail.com StrengthsFinder® Talents: 1. Achiever | 2. Maximizer | 3. Activator | 4. Strategic | 5. Learner
At&T
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Lead Marketing Manager, Commercialization And Partner SolutionsAt&T Nov 2023 - PresentDallas, Tx, UsOwn and manage complex marketing relationships with Global Systems Integrators including:- Maintaining a deep understanding of AT&T partners' solutions and business objectives
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Senior Marketing & Communications ConsultantMy Ehealthcare Llc Feb 2023 - Nov 2023Marketing consultant (contract position) working with company founder and executive team for a startup organization. Company is focused on securing the next generation of medical and electronic health records utilizing the latest security technologies coupled with artificial intelligence (AI).
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Us Marketing Manager (Global Systems Integrators & Enterprise Partners)Verizon Business Apr 2020 - Dec 2022Basking Ridge, Nj, Us- Launched a digital ecosystem for Systems Integrators and Enterprise Partners to strengthen our account relationships, drive co-development and stimulate new business engagement with: Accenture, Atos, Capgemini, Cognizant, Deloitte, HCL, HPE, IBM, Infosys, KPMG, Kyndryl, PwC, Tata Consulting, Tech Mahindra, and Wipro.- Leveraged digital marketing to support Go-to-Market campaigns that could be created quickly, for joint targeted accounts, track message opens and end user time engaged, and report results in real-time on a global basis.- Co-developed Application Edge webcast with Intel, Deloitte and Dell in with the Foundry (formerly International Data Corp.) that generated over 100 leads in just 24 hours.- Delivered innovative solutions by developing and executing integrated marketing programs in Sell With, Sell Through, and Sell To motions for 1:1, 1:Few and 1:Many with Global Systems Integrators. Campaigns were closely tracked and the sales funnel reported in Salesforce.com. - Secured revenue by leveraging creative strategies for Verizon portfolio offerings such as 5G, Application / Mobile Edge Computing, Private / Public Networks, IoT, IoTT, NaaS and more.- Developed an Analysts Relations Program focused on sales and account leadership with recurring 1:1 and group sessions with industry, market and technology experts. Provided analyst assessments of top accounts to improve strategic assessments and sales action plans. Shared consolidated reports on account financials, competition, strategic positioning, pricing, M&A activity, leadership announcements and new business deals.- Note: Position impacted by a reduction in force -
Director, Marketing And CommunicationsDawson Marketing Group 2018 - 2020- Directed marketing, communications and public relations as a trusted advisor to business leadership, medical practices and healthcare firms focused on mobile care, telehealth, back and spine care, medical record management, and electronic visit verification for care providers and transportation sources. - Increased market and brand awareness for specialty medical and healthcare practitioners that generated new patient visits through targeted marketing, PR / messaging and communications. - Added value through development of marketing and communication plans, creative concepts and patient / customer-facing assets, providing hands-on creative direction and execution for all media.- Worked directly with C-level leadership and business owners to develop and refine business messaging, brand identity, marketing communications, social media and website design, regional public and media relations, and customer communications.
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North America, Channel Marketing Manager - Analytics (Cognos & Watson)Ibm 2017 - 2018Armonk, New York, Ny, Us- Directed go-to-market planning, co-marketing campaigns, program development and performance measurement of analytics partners.- Worked across IBM sales, product management and communications leadership to execute go-to- market strategies and plans for the top tier of business partners.- Managed market development funds (MDF) and enabled pre-approved creative agencies to invoice IBM directly instead of billing channel partners who would then have to manage the paperwork to process receipts for reimbursement. Partners were very appreciative of making the MDF program more responsive to their needs.- Based on channel partner needs and goals, direct creative agencies in the development of effective strategies, integrated tactics and content to refine creative messaging and execution, while complying with corporate brand and MDF reimbursement guidelines.- Directed IBM events team to assist with trade shows, exclusive partner events, virtual programsand pre-event invitations or post-program communications.- Expanded co-marketing and strategic counsel to enterprise, mid-market partners, and resellers of IBM solutions Cognos and Watson.- Launched lead generation assets to support traditional and digital marketing campaigns by directing the marketing team and SMEs on partner strategies and sales targets.- Fueled collaboration by engaging with Global Product Management, Agile Marketing Team, and Channel Partner Sales to generate new business opportunities and build prospect pipeline. -
Marketing Manager - Healthcare / ManufacturingVerizon Enterprise Solutions 2016 - 2017Basking Ridge, Nj, Us- Developed Account-Based Marketing Programs across wireline, wireless, and IoT business units to develop account strategies, personalized communications, and client engagement plans. - Refined digital strategies through the development of research-based, customer journey maps for key markets and customers. Worked with corporate strategy team and external research partner to develop the framework and identify data feeds to populate journey maps in real time. - Launched valuable online resource including customized, account-focused digital dashboards that sales teams could access in real-time to view the latest account data, client deals, contact profiles and business financials. Sources for real time data included Factiva, Standard & Poors, and Global Insights. - Introduced “Win-Loss Analysis” to account teams to improve RFI / RFP content while enhancing the effectiveness of their sales presentations and improving their new business close ratio; To activate the non-budgeted program, I worked with partner leadership and we were able to identify $200K to develop and activate the sales program. - At a national trade event with over 40K attendees, I created live, spur of the moment promotional videos on Twitter with 17 CEOs who were participating in an Innovation Showcase; One of the CEO videos generated a new business sales lead in just 12 minutes from a global distributor in EMEA.- Note: Position impacted by a reduction in force.
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Marketing Manager, Healthcare (Hospital, Group Purchasing And Pharmaceutical Accounts)Verizon Enterprise Solutions 2014 - 2017Basking Ridge, Nj, Us- Created and executed digital marketing campaigns with digital postcards that generated open rates of 28% to 79% with customers, channel partners and master agents. - Increased the effectiveness of major account sales plans by more than 40% in Salesforce.com by leveraging Account-Based Marketing, client personas and targeted market / account research.- Directed Innovation Display at HIMSS with specialty healthcare partners; Streamed interviews with 17 partner CEO/VPs live from the trade show floor to over 40K attendees; generated new business lead in 12 minutes.- Provided strategic counsel and trade show marketing recommendations for HIMSS, Mobile World Congress, Connected Health Conference, and joint project with the World Health Organization.
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Vice President And Director - Account Development And Campaign StrategiesDawson Marketing Group Jan 2003 - Jun 2014- Research-driven "marketing agency" that utilized a proprietary research technology to identify the frustrations / unmet needs of target audiences; platform developed by experts from BCG / McKinsey.- Agency acknowledged as a Top 25 Creative Shop by the Boston Business Journal- Optimized go-to-market offerings for companies through development of marketing strategies, advertising, communications, public relations, major events, websites and social media solutions.- In 10 months, created a first-time consumer event for Trans National that drew over 20K attendees, 100 exhibitors and generated over $2M in sales for the client; it is now the annual Boston Globe Travel Show.- Co-directed technology conference for General Motors and 20K automotive engineers in Warren, MI and Dayton, OH; Developed sponsor showcase with Fortune 100 participants such as Boeing, HP, AC Delco and raised funds to cover over 80% of the program costs in 8 weeks.Business-to-Business Clients: General Motors, Anheuser Busch, Shell-Texaco-Aramco, Museum of Science, World Trade Center Boston, Carlson Wagonlit Travel, American Express, Robotic Vision Systems, Ryan Construction, King & Bishop Consulting, Waltham Woods Real Estate, Glassbook Software, USDOT, FAA.Medical | Healthcare Clients: Harvard Medical School, Bard Cardiovascular, Boundary Healthcare, Parexel, Covidien, Maxxim Medical, Beverly Hospital, Tyco Healthcare, Association of Operating Room Nurses, Texas Neurology, Goldman School of Dental Medicine, Boston University.- Note: Founded a marketing agency in Boston after a corporate reduction in force due to a P/E buyout. Started the agency with a private healthcare company purchased by an investor during the divestiture of assets.
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President, American Marketing Association, Dallas-Fort WorthAmerican Marketing Association Jul 2006 - Jul 2007Chicago, Il, UsSelected by AMA membership as President of Dallas-Fort Worth Chapter, a 700-member professional organization that provided ongoing marketing programming and education for area marketers as well local AMA student chapters. Recruited a 28-member volunteer Board of Directors from Fortune 500 concerns in Dallas and Fort Worth. Developed a strategic plan, marketing campaign and operating budget for the year that featured a branded theme to position and differentiate the chapter from competing organizations.Recruited speakers for Executive Luncheon Series in Dallas and Fort Worth that featured Fortune 500 marketers from: Mary Kay, Frito-Lay, PepsiCo, McKinsey & Company, JCPenney, American Airlines, Texas Instruments, Xerox, Dickies, Zig Ziglar Training, Thunderbird University and others.- Expanded the reach and programming of the DFW AMA to downtown Fort Worth with series of regular professional speakers and hosted by the Fort Worth Club. To bring the Board of Directors together, we hosted a strategic planning session and team building exercise at Billy Bob's. Chapter Actions and Results:* 15% Chapter Membership Growth YOY | * 35% Increase in Program Attendance in 11 months * Created digital marketing campaigns featuring custom videos to promote speakers * Created Sales & Marketing "Power Breakfasts" at LaCima, Irving, TX * Raised over $75K in corporate support and sponsorships for the first-time* Received Chapter Excellence Awards (CEA): Membership Growth, Outstanding Chapter Programming* Finalist - AMA National Chapter of the Year* Created the first "CMO Council" to help guide chapter strategy, educational focus and build relationships among DFW's best known and most successful organizations * Co-Created Beyond Borders, a signature DFW Chapter event, focused on International Marketing * Expanded DFW chapter footprint to Fort Worth
James Dawson Skills
James Dawson Education Details
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Smu Cox School Of BusinessIntegrated Communications -
Smu Cox School Of BusinessAnalytics
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Smu Cox School Of BusinessChannel Utilization
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Emory UniversityMarket Research
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Northeastern UniversityAnd Related Programs
Frequently Asked Questions about James Dawson
What company does James Dawson work for?
James Dawson works for At&t
What is James Dawson's role at the current company?
James Dawson's current role is Lead Activation Manager, AT&T, Commercialization & Partner Solutions. Driving GTM collaboration and sales enablement with global SIs to leverage the best network for GenAI, digital and business transformation..
What is James Dawson's email address?
James Dawson's email address is ja****@****zon.com
What is James Dawson's direct phone number?
James Dawson's direct phone number is +181780*****
What schools did James Dawson attend?
James Dawson attended Smu Cox School Of Business, Smu Cox School Of Business, Smu Cox School Of Business, Emory University, Northeastern University.
What are some of James Dawson's interests?
James Dawson has interest in Education, Environment, Science And Technology, Arts And Culture, Health.
What skills is James Dawson known for?
James Dawson has skills like Integrated Marketing, Marketing Strategy, Direct Marketing, Marketing, Marketing Communications, Brand Development, Strategy, Advertising, Leadership, Marketing Management, Public Relations, Social Media Marketing.
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