Determined and accomplished Business Development/Account Management executive with proven track record of optimizing client relationships, identifying new business opportunities to drive sales and zealous about creating new revenue. Major strength in understanding critical business issues and strategic initiatives in the Technology and IT sectors. Motivated with an entrepreneurial spirit, Bill Gould brings Twenty-plus years of experience and has the ability to understand clients’ challenges in response to evolving technologies and help guide them in the face of industry changes. The key to this success is his passion for providing the best service to his clients.Bill has been working in the Cannabis industry the last 6 years in Portland Oregon before relocating to Chicago. While his industry-specific experience includes marketing, media, and advertising, Bill Gould is able to apply his account management and sales expertise in managing business to business relationships in other industries. In addition, he has a strong understanding of technology and software, SaaS, as well as a background in managing the implementation of these technologies.Previously owned and directed a long-standing company that served advertising agency and Fortune 500 marketing clients. Concurrently established a technology-based startup company that led in the transition from analog to digital workflow for marketing and ad agencies. Embraced new, emerging technologies, which offered clients ROI and an advantage over competitors. Specialties: ● Relationship Building● Consultative Sales● C-level Engagement● SaaS Sales● New Business Development● Negotiation/Closing● Digital/New Media● Project Management● Needs Assessment● Team Leadership● Web, mobile and social network marketing● Account Penetration● Complex Sales Cycle● Strategic Thinker/Problem Solver
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Account ExecutiveThe Cones Factory 2022 - Sep 2023North Vancouver, British Columbia, CaBuilt relationships with C level executives at major cannabis holding companies. Account executive for a leading pre-roll company servicing the adult THC and Hemp industries • Built relationships with C level executives at major cannabis holding companies. • Worked with customers to help develop custom products to best represent their brand. • Created a specific custom cone line for a leading automated filling machine company • Analyzed current and projected market trends -
Account ExecutiveThe Cones Factory Sep 2021 - Sep 2022North Vancouver, British Columbia, CaBuilt relationships with C level executives at major cannabis holding companies. Account executive for a leading pre-roll company servicing the adult THC and Hemp industries • Built relationships with C level executives at major cannabis holding companies. • Worked with customers to help develop custom products to best represent their brand. • Created a specific custom cone line for a leading automated filling machine company • Analyzed current and projected market trends
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Account ExecutiveThe Cones Factory Sep 2021 - Sep 2022North Vancouver, British Columbia, CaBuilt relationships with C level executives at major cannabis holding companies. Account executive for a leading pre-roll company servicing the adult THC and Hemp industries • Built relationships with C level executives at major cannabis holding companies. • Worked with customers to help develop custom products to best represent their brand. • Created a specific custom cone line for a leading automated filling machine company • Analyzed current and projected market trends
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North American Account ExecutiveThe Cones Factory Sep 2021 - Jul 2022North Vancouver, British Columbia, CaAccount executive for a leading pre-roll company servicing the adult THC and Hemp industries. • Built relationships with C level executives at major cannabis holding companies.• Worked with customers to help develop custom products to best represent their brand.• Created a specific custom cone line for a leading automated filling machine company• Analyzed current and projected market trends
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Account ExecutiveFlourish Software Jul 2019 - Apr 2020Venice, California, UsAccount Executive at Flourish SaaS Software, a leading seed-to-sale, supply chain management software company servicing the adult THC and Hemp industries. • Built relationships with C level executives at major cannabis holding companies.• Led and conducted demos for prospective clients• Executed SWOT analysis and developed metrics and KPI’s• Analyzed current and projected market trends• Assisted in creating marketing materials, PowerPoint’s and additional collateral• Developed strategies for future marketing initiatives. -
Sales DirectorOregon Natural Roots Llc Jun 2018 - Jul 2019Responsible for sales and marketing strategies for a high end CO2 producer/processor• Reviewed prior sales and set new month/quarter expectations and goals resulting in a consistent 10% growth in revenue/month since implementation• Responsible for closing major chain dispensary client and restoring previous lost business of an additional chain dispensary client• Executed internal SWOT analysis and developed metrics and KPI’s• Created new processes and fine tuned existing SOP’s• Analyzed current and projected market trends• Assisted in creating marketing materials, PowerPoint’s and additional collateral• Developed strategies for future marketing initiatives. • Begin expanding sales efforts outside of the Portland metro area• Began process to on-board additional sales reps -
Director, New Business DevelopmentThe Team Companies 2012 - Sep 2014One of the largest North American Entertainment and Advertising Talent Payroll companies with offices throughout the US and Canada• Led sales and account management for an outsourced payroll service that targeted Fortune 1000, leading advertising agencies, and clients in the entertainment industry. Sold across several specialties (talent payroll, live events, musical tours, and crew payroll) by creating solutions that offered each client cost saving and efficiencies. Educated clients about the advantage of SaaS in managing accounts. Advised and consulted in a Salesforce implementation. Developed quotes for complex projects that offered multiple levels of service. Partnered with developers to customize software and interfaces. • Closed a $3 million agreement to manage payroll for creative talent at a leading men’s magazine. • Identified and satisfied clients’ unmet need by playing a key role in developing an SaaS solutions for rights management that was integrated with an existing payroll system. • Increased billing with a key account 35% by upselling related services (traffic, business affairs, and rights management).
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Sales & Marketing, Midwest RegionPreferred Media 2009 - 2010Lane Cove West, Nsw, AuGlobal network of specialized media storage facilities.•Responsible for sales and marketing with a focus on ad agencies and Fortune 1000 companies. •Closed sales by opening new agency accounts and corporate direct accounts. Stretched company beyond core business expertise into new vertical markets.•Achieved positive ROI for clients within 9 months; realized savings of 30% on total storage costs each year afterwards.•Identified latent client needs – centralizing and managing brands’ digital assets – sold programs based on annual savings of 10%. -
Account ExecutiveAmerican Color Graphics / Vertis Communications 2006 - 2008One of North America’s largest print, marketing technology and service providers.•Sold, managed, and delivered a large creative project for a new account within 45 days of hire, establishing a remote team in Las Vegas that supported the entire initial marketing plan for a $4.5 billion interactive gaming and resort property •Sold multichannel solutions - partnered with 141 Worldwide and OgilvyOne to expand their in-house capabilities (e.g., pre-press, photo, and studio).•Built a $3+ million pipeline in less than a year. •Opened new channels for ecommerce solutions in CPG, clothing, and utilities.
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Account ExecutiveStudio One East 2004 - 2005Full-service art studio.•Successfully implemented full digital workflows for clients across the nation., including the MATCHPRINT Virtual Technology Soft Proofing system, •Developed new sales channels within national ad agencies (Incl. JWT, Cambell-Mithun, Colle+McVoy) and their respective clients, including Nestle and General Mills. •Managed daily relationship between equipment vendor (Kodak MATCHPRINT Virtual Technology), agency (Leo Burnett), and service/solutions provider (Studio One East).
Bill Gould Education Details
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University Of Colorado BoulderAerospace Engineering -
Columbia College ChicagoPhotography/Graphic Design
Frequently Asked Questions about Bill Gould
What is Bill Gould's role at the current company?
Bill Gould's current role is Account Executive / Marketing / Business Development / Management / Operations.
What schools did Bill Gould attend?
Bill Gould attended University Of Colorado Boulder, Columbia College Chicago.
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