Tercept is a full-stack automated reporting & analytics platform purpose built for media & ad-tech companies. Tercept has quickly become the automated reporting & analytics platform of choice for marquee media & technology leaders like Newsweek, InMobi, Sabio (TSXV: SBIO), Playmaker/FutbolSites/BetterCollective (BETCO.ST), Sony, iZooto,, Infillion-MediaMath, Hypebeast (HKSE:0150.HK), Assertive Yield & many more. Tercept completely streamlines reporting by automatically fetching data from ad-server/pixel/raw logs, automatically fetching data from any 3rd party platforms (ad platform, ad-exchanges, SSPs, DSP, ad-networks, analytics/MMP/attribution/measurement platforms, CRM systems, email reports, etc), automatically normalizing/joining all the data & then making it available on a full-fledged BI tool for querying & visualizations.Key Capabilities:- Ingesting ad-server/pixel logs, data from over 350 different adtech, martech, CRM, analytics & measurement platforms through API integrations.- Automatically layering mappings, data joins, cleanups & normalizations on all the data.- Providing fast & powerful BI on top of all the data: white-labeled drag-drop dashboards, 60+ chart types, scheduled reports/dashboards, role-based access control, automated alerts.Benefits:- Eliminate operational (no excel sheets) inefficiencies & unlock the optimization potential of your team with rich dashboards that give deeper insights into your data.- Eliminate dependency on data engineering & BI teams (no SQL queries, no scripts required to pull out data), thereby boosting productivity & speed.- Go directly from storage (S3/GCS/Azure buckets) to fast & powerful dashboards within days (zero technical infra or resource investments).

Focused on strategy, business planning & hiring.

Advising the founder around product strategy, go-to-market & fund raising.

Helping the founders with strategy, introductions & fund raising.

Mentored founders from Knudge.me, Unomer, Rehash, PocketPill and other companies around product strategy & fund-raising.

Vizury is a multi-channel growth marketing product powering customer acquisition & retention through Ad-Tech & Mar-Tech channels for several marquee brands in Retail, Travel, Financial Services & Telecom including the likes of Citibank, ICICI Prudential Life Insurance, Etihad Airways, eBay, Netshoes, Sony and many more. Vizury started in late 2008 and scaled to 600+ customers, 200+ team members across 6 geographies and raised $30M of venture funding from top-tier VCs viz. Intel Capital, Nokia Growth Partners, Inventus Capital & Ascent Capital. Roles/Responsibilities -Leading Vizury's US Market Entry & Sales Partnerships, 2015-2016Heading all Product Management, 2014-2015Building Vizury's Mobile Business from scratch (Product, Media, Operations, Sales), 2013-2014Heading all Product Management, 2011-2012Heading all Product, Analytics & Media buying, 2008-2010

Responsibilities:Conceptual and strategic analysis of opportunities for value creation. Generating business insights, translating them into services based on profitable business models. Preparing/pitching compelling marketing and sales value propositions for our services.Worked in the automotive industry helping clients develop sales and achieve profitability using online strategies. Extensive experience in the internet/web2.0 domain.Key Assignments:1. Auto shopping plug-in: Developed customer acquisition and monetization strategies, pitched & partnered with leading online publishers2. Lead generation for Auto Dealers: Prepared go-to-market strategy, involved in business development3. Facebook application: responsible for product management, customer acquisition using the viral platform4. Mix-planning for US Auto manufacturers: Developed recommendations & performance summaries for clients, developed models for calculating value delivered to clients

Experience and Achievements:1. Responsible for the design and development of critical mobile phone applications2. Full software development lifecycle experience including requirements analysis, design, development, testing and post release support of software solutions3. Involved in the successful release of several handsets developed on the Motorola proprietary iDEN platform4. Served twice as onsite coordinator in USA, where I was also responsible for requirements gathering for new projects as well as knowledge transfer to offshore team5. Filed for a Patent (US Patents office) in monitoring availability of radios in a half-duplex communication system6. Won several awards including the ‘Bravo!’ and the ‘Certificate of Excellence’ for outstanding performance