With over 20 years of rich experience in leading and managing integrated marketing agencies in the out-of-home, experiential and retail advertising space, I have a proven ability to identify market opportunities and convert them into active revenue centers. I lead one of India’s leading integrated marketing and advertising agencies, Tribes Communications Pvt. Ltd., which is a US $95 million group company with 14 offices and more than 200 employees. The most awarded non-traditional agency in India, Tribes Communications has been investing in technology that enables customer experience across Out-of-Home (OOH), Events, Activation and Retail. Whether it is immersive retail experience through Augmented Reality (AR) and Virtual Reality (VR) or helping brands capture consumer leads and insights, the company has developed advertising and marketing solutions that integrate with core digital as well as experiential solutions. Tribes Communications Pvt. Ltd. together with the DDB Mudra Group http://ddbmudragroup.com/ has formed a highly successful joint venture under the name Max Publicity. Max Publicity specializes in providing experiential marketing solutions, both online and offline, as per clients’ requirements and is the most awarded Indian communications agency. DDB www.ddb.com is a New York Stock Exchange Listed Company which is part of one of world’s largest marketing communications company, the Omnicom Group http://www.omnicomgroup.com/ I am a sports enthusiast and captained the Jadavpur University’s Cricket team, a triple University Blue and played first class cricket.
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CeoThe Max (A Tribes-Ddb Jv)New Delhi, Dl, In
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Chairman And Managing DirectorTribes Communication Mar 2015 - PresentGurgaon, IndiaIn the year 2015, I decided to establish my own company and accordingly incoprorted Tribes Communications Pvt. Ltd. which has multiple investments.I currently lead and am actively involved in Tribes Communications Pvt. Ltd. which is a US $ 50 million group company with 14 offices and more than 200 employees in India. The company has been investing in technology that enables customer experience across Out-of-Home (OOH), Events, Activation and Retail. Whether it is immersive retail experience through Augmented Reality (AR) and Virtual Reality (VR) or helping brands capture consumer leads and insights, the company has developed advertising and marketing solutions that integrate with core digital as well as experiential solutions.
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CeoThe Max (A Tribes-Ddb Jv) Nov 2015 - PresentGurgaon, IndiaTribes Communications Pvt. Ltd. together with the DDB Mudra Group http://ddbmudragroup.com/ has formed a highly successful joint venture under the name Max Publicity. DDB www.ddb.com is a New York Stock Exchange Listed Company, which is part of one of world’s largest marketing communications company, the Omnicom Group http://www.omnicomgroup.com/Max Publicity comprises of Ignite Mudra that focuses on out-of-home advertising and The Max which is primarily an experiential company. Max Publicity specializes in providing out of home as well as experiential marketing solutions, both online and offline, as per clients’ requirements. Max Publicity is one of the most awarded Indian communication agencies. It has won five PMAA Dragons of Asia, which is a marketing communications industry award, including a Blue, two Silver, a Red, and a Gold Dragon. -
Executive Director, Ddb Mudra Group And Ceo, Ddb MudramaxDdb Mudra Group Sep 2016 - Dec 2018IndiaLooking at the success of the JV company Ignite Mudra, the DDB Mudra Group assigned me the task to head DDB Mudra Group and provide strategic direction, creating opportunities for integration and paving the roadmap for the overall businesses. In my role as an Executive Director, I spearheaded a team of over 250 people pan-India. My primary role was to lead the experiential company DDB Mudra Max and the out-of-home businesses under Ignite Mudra. -
Chief Executive OfficerClearchannel Mudra Jan 2014 - Mar 2015Gurgaon, IndiaI joined Clear Channel Mumbai Pvt. Ltd. by virtue of a MOU signed between the company and myself. As per the MOU I was responsible to spearhead business expansion of Clear Channel Mumbai. My role was to provide strategic advice for increasing effeciencies of sales and marketing. My primary role was to oversee all business activities that directly or indirectly impacted sales.After buying over Clear Channel India’s stake I formed a JV with DDB Mudra and named the firm Ignite Mudra. Ignite Mudra is a communications agency with a special focus on OOH, events, promotions and retail marketing.
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Chief Executive OfficerPlatinum Communications - Division Of Madison Communications Private Limited Feb 2007 - Jan 2014New Delhi Area, IndiaPlatinum Communications Pvt. Ltd. is a division of Madison Communications Private Limited which is a diversified communications group founded in 1988 by media veteran Sam Balsara. I was responsible for launching Platinum Outdoor, the second specialist OOH agency within the Madison World and succeeded to convert this unit into an agency of choice specializing in outdoors, activation and retail. I was responsible for providing strategic direction, creating opportunities for integration, synergy and scaling up the businesses spanning. I was able to steer the company to one of the top 5 positions in the country within a span of 5 years and a turnover of over INR 100 Crore.
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Country Head & GmPortland Advertising India Private Limited May 1999 - Dec 2006Gurgaon, IndiaPortland India is a specialist OOH unit of GroupM (A WPP Group Company) and under my leadership the division witnessed a dramatic growth. Eventually Portland became the country’s largest and fastest growing specialist OOH media agency.I started off as a Buying Executive ensuring a smooth front end and back end process for below-the-line (BTL) activities forging sustained relationship with clients. Later, as head of the Delhi Branch, I ensured highest profitability of the branch. Some of the major clients which I worked on included Ford Motor Company, Pepsi and DSP Merill Lynch amongst many others.
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Sales ExecutiveSelvel Media Services Pvt Ltd Feb 1997 - Jan 1999IndiaI started as a trainee and then became a sales executive with a focus on client servicing and growing business. Some of my key clients in Selvel included India’s largest automobile company Maruti Suzuki as well as the country’s leading telecom company, Airtel.
Gour Gupta Skills
Gour Gupta Education Details
Frequently Asked Questions about Gour Gupta
What company does Gour Gupta work for?
Gour Gupta works for The Max (A Tribes-Ddb Jv)
What is Gour Gupta's role at the current company?
Gour Gupta's current role is CEO.
What schools did Gour Gupta attend?
Gour Gupta attended Jadavpur University.
What skills is Gour Gupta known for?
Gour Gupta has skills like Media Planning, Marketing Strategy, Advertising, Brand Management, Business Development, Business Expansion, Delivering Results, Economic Growth, Innovator, Marketing Communications, Mobile Content, Customer Insight.
Who are Gour Gupta's colleagues?
Gour Gupta's colleagues are Anup Dhillon, Vijay Tripathi, Dhriti Khetarpal, Sainesh S., Mohsin Shaikh, Jaydeep Bhatt, Shivajee Das.
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