Amanda Williams Email & Phone Number

New York, Ny, Us

New York, Us

• Collaborate with social media manager to discuss trends and food specific holidays and which ones to incorporate when relevant• Develop and test recipes using Gourmia's appliances• Write and edit recipes suitable for posting via social media• Prep and food style all recipes for video shoots• Purchase and pull all props needed for video shoots• Write all shot list for video shoots and regularly communicate concepts with videographer and on-camera talent• Culinary Producer to all in house on-air talent•Travel to events and trade shows when needed

•Virtual Personalized Zoom Cooking Classes for groups• Recipe Developer and on-air talent for Conde Nast branded content• Social Brand Ambassador for Hedley+Bennett Aprons•On-camera talent for TASTEMADE Instagram takeovers and reels •Created a 6 course culinary pop-up event in NYC•Food stylist for hands-and-pans videos for digital content•Developed recipes for brands to ensure recipes target relevant viewer segments•Clients include: Whole Foods, Publix, Red Lobster, Dales Seasoning, Southern Living,Cooking Light, Health and Real Simple among others• Freelance PR Manager for Superheroes Advertising Agency (client: Fever)

Savory Magazine:• Lead point person for digital content strategy and editorial direction for Savory across platforms on growing our audience and hitting key performance metrics• Develop and manage digital strategy including articles, social media content (in-feed, stories, pins), short form videos (Instagram reels/TikTok’s/YouTube shorts), web stories, and online to drive audience and increase sales for stores• Interpret emerging trends(weekly) and analytics(monthly) to inform internal teams with insights, and help them pitch and assign future recipes, stories, and videos that are optimized to drive traffic opportunities based on insights• Oversee the Short Form Video program acting as main liaison between the video team and the client for any questions about strategy, style, and digital promotions• Collaborate and communicate effectively with creative department leads (food, magazine, design, video) to package and optimize high-quality digital content• Work with client for branded content and advertising opportunities for social and articles• Oversee and manage all freelance writers and influencers for articles and content creation• Increased content growth and engagement by 10% and increased impressions by 41% year over year, leading to higher traffic and conversions.• Mentor junior staff

Savory Magazine:•Load and schedule all social media, including Facebook, Instagram (posts, stories and reels), Pinterest, YouTube, and more•Pitch new recipe ideas for monthly magazine based on theme•Ideate social-first initiatives and editorial tentpoles with the edit team based on recipes and magazine articles•On-camera content creator for social media content•Help brainstorm, strategize and execute ways to achieve KPIs through social media content•Write social media captions and posts as needed•Research and report on social media food trends•Ideate & present digital content plan for monthly issues•Research and report on platform changes, updates, and new features•Create weekly and monthly reports on web and social media performance using Google Analytics, and other tools•Manage freelance writers for monthly article creations•Assist with photo shoots as needed for hand modeling, food styling, and capture behind the scenes social media content as needed•Assisted with gap analysis and strategy for new website launch, plan out all monthly website content, and create all WebStories•Created influencer program and continually manage all collaborations with influencers

Savory Magazine:• Load and schedule all social media for Savory, including Facebook, Instagram, Pinterest, YouTube, and more onLater• Write social media captions as needed and schedule all paid media for Pinterest• Research social media food trends, platform changes, updates, and new features• Create weekly and monthly reports on web and social media performance using Google Analytics, FacebookInsights, and other analytics tools to analyze data• Launched and strategized brands first TikTok account, Instagram reels, video series, and influencer program• Produce content for IG reels and Tiktoks

New York, Ny, Us

•Created, scheduled, and posted content for Instagram posts and stories•Updated and Created all new Marketing Menu packets Group Dining packages via Canva• Attended events with culinary team for social based events for network and social media exposure•Responded to all inquires for private and group dining events•Cultivated and Retained business for group and private events•Conducted onsite meeting for potential clients for event spaces•Used TripleSeat to manage event calendar, create contacts and BEO's•Communicated and colloborate with on-site GM and Executive Chef for new ideas and initiatives• Interim AM manager when needed

•Recipe Development •Photography contributions to Instagram account •Communicate with staff about any changes to menu specials or items•Assist other cooks during emergencies and rush periods•Review and create food prep timeline for catering orders •Delegate tasks to other teams members and execute catering orders in a timely manner•Order food supplies and kitchen equipment as needed•Fill in for the the Executive Chef in planning and directing food preparation when necessary•Worked catering events when necessary•Solve any issues that might arise in a timely manner•Make sure all food for cold case and hot side are stocked•Cook and plate for service•Bake additional pastry items when needed•Inventory checking of existing stock•Mentored new employees

New York, Ny, Us

•Recipe Development•Contributed to social media team for company’s Instagram photos•Prepared and plated food items for ideal aesthetic value, accommodating over 200 covers•In charge of preparing and executing family meal for staff based on understanding flavor profiles and cooking knowledge•Assist other cooks during emergencies or rush periods•Manage organization of the walk-in after PM service to consolidate items, ensure freshness of food and ingredients by checking for quality, keeping track of old and new items, and rotating stock

Burbank, California, Us

•Pitched and developed recipes for hosts in-line with their cooking style•Assisted plating for food stylists and pulled props for food segments•Set-up food segments and prepped food for tapings•Oversaw swaps from the test kitchen team to ensure they arrived in a timely manner•Communicated with culinary team to resolve issues

Atlanta, Georgia, Us

•Food stylist for all shoots (photography, video and gifs)•Sourced props for photo and video shoots•Provided ideas for new recipes; test tasted recipes and provided feedback for changes•Managed social media accounts and created social media ads•Researched and pitched relevant influence & fielded incoming influencer requests•Maintained all editorial and event calendars

New York, Ny, Us

•Worked with 'digital food desk' and completed assignments from start to finish throughpitching, recipe developing, food styling and on-camera production•Cross-tested and developed recipes for brands to ensure recipes target relevant viewersegments•Assisted food stylists in developing and preparing scenes for photo shoots to create andcapture images•Developed, modified and delivered fully annotated final recipes & digital photos forassigned stories to editorial team

New York, Ny, Us

• Prepared and plated food items for ideal aesthetic value, accommodating over 200 covers• Communicated with team members to deliver timely and accurate tickets• Fully prepped and stocked workstations in advance of recipe preparation

Lake Buena Vista, Fl, Us

• Responsible for preparing baked goods including bagels, cakes, and cupcakes• Communicated with night bakers to provide updates on inventory• Assisted staff with preparation of delivery orders

Brooklyn, New York, Us

• Researched and developed pitch emails and materials for client presentations• Established key business relationships with culinary influencers' to stay connected for future press materials• Created and managed social media accounts for various clients, increasing engagementand brand recognition• Curated food trend newsletters and distributed materials via MailChimp• Developed and honed media lists to increase engagement and response rates

• Managed and tracked media coverage via Cision Point• Created and managed company website and blog content• Conducted extensive competitive analysis and tracked events for upcoming project ventures• Collaborated directly with clients to develop comprehensive media campaigns and created action emails/recaps for client and media outlets

Bachelor Of Arts (B.A.), Communications: Media Arts And Entertainment

Cooking And Related Culinary Arts, General

Social Media Strategy Bootcamp