SEO RESPONSIBILITIES HANDLED• Perform SEO architecture activities including complete site audits and analysis on small and large scale websites.• Having in-depth knowledge on all latest Google Algorithm updates. • Perform effective keyword analysis and competitive analysis• Optimize website for better user interface and load time• Static and Dynamic website optimization• Creation of targeted and optimized tags for the website• Content Optimization and design internal link structure• Working on Penalized websites to gain back targeted keywords in SERP.• Development of Robots.txt files, XML site map for Google Webmaster Tools• 301 redirection to fix canonical problems and broken links fixing• Worked closely with brand team and technical team for better conversion rate• Perform only ethical off-page SEO activities after Google’s Panda and Penguin update• Preparing relevant content marketing strategy based on clients profile• Identify and implement white hat SEO strategies for increasing traffic through organic search listings without creating the risk of sites being blacklisted.• Optimize website for mobile friendly algorithm by following quality guidelines• Implementing structured data for websites for better visibility in SERP• Preparing client's proposals, site audit, baseline report with action items and timelines• Experience in analyzing and solving technical issues related to SEO such as crawling, error pages, access denied, redirection issues and moreSMO - RESPONSIBILITIES HANDLED• Identify the USP of the site (services/products) and target audience accordingly• List the sites in Social Networking, Social News and Social Book marking websites where the target audience is present• Monitor the content distribution in the relevant blogs/forums/groups/communities of these sites to create online buzz• Experience in creating Facebook ad campaign creation and optimizing to improve page likes, increase page post views, app downloads and more.

Keyword Research:Researching the best keywords using tool as Google Ad words (Keyword Planner) with less competition and high search volume for high Ranking of website. On-Page Optimization:Page Title optimization, Meta Data optimization, Image alt tag placing, Google Analytics setup, Content Optimization, Google webmaster setup, Canonical issue,W3C validation, URL optimization ,Robot.txt.Off Page Optimization:Directory Submission (One Way Links),Social Bookmarking, Blog Submission, Article submission, Classified submission, Rss feed submission, Forum Posting,Blog Commenting, Social Media Optimization (Facebook,Twitter,Google+),Business Listing, Local Listing, Document sharing,Press Release Promotion Devising strategies to drive online traffic to the company website.. Domain Name and Hosting.. Improving the usability, design, content and conversion of the company website. Developed and managed social media strategies (Face book, LinkedIn, Google+, Twitter) in coordination with team members. Testing User Friendliness of various online shopping & service portals of the company  Initiating steps for the improvement of Alexa ranking of the web page. Video Creation and Animation. Competitor Analysis-Online Lead generation - Profiling . Maintaining Reports of Search Traffic, Page rankings Domestic and International.Tools Used: Keyword analysis with the help of Google Keyword Planner. Content Optimization by using Copyscape.com. On page content modification, changing Meta elements and new page uploading by using Dream weaver, File Zilla. Preparing PPT report for prospective clients. Backlink check by backlinkchecker.com. Website Performance Checking by sitebeam.net. Creating videos through Screenr.com. Managing social Media Profiles through Huitsuite.

• Involved in understanding the application• Development of test case based on Requirements and Functional specifications• Performed various types of testing like Functionality, Regression & GUI testing• Preparation of Test Report & Bug Report