- Developing and executing partnership strategies with health and wellness brands, platforms, and communities to expand Heald’s ecosystem and enhance the value proposition for our users.- Identifying and engaging with influencers, health experts, and content creators whose audiences align with Heald’s mission. Fostering long-term relationships and collaborating on campaigns that resonate with our target audience.- Working with internal teams to create and manage influencer campaigns, including product collaborations, content series, podcasts, and ambassador programs, ensuring alignment with Heald’s goals and messaging.

- Developed and executed influencer marketing strategies aligned with company objectives to increase brand awareness, engagement, and sales conversion in US Market.- Conducted extensive research and analysis to identify relevant influencers within target markets. - - - Established relationships and managed ongoing collaborations to drive successful campaigns.- Oversaw end-to-end execution of influencer marketing campaigns, including contract negotiation, goal setting, budget management and timely content delivery.- Developed a clear content strategy that outlines the campaign's goals, target audience, messaging, and key performance indicators (KPIs).- Provided influencers with a detailed content brief that includes campaign objectives, key messages, posting schedule, and any specific requirements or guidelines.

- Managed a team to facilitate functions from Management, Acquisition & E-Commerce.- Involved in crafting onboarding strategies for various collaborations and onboarding creators for community.- Drafted strategies for onboarding distinctive creators (LGBTQ+ community creators & creators creating content on sexual awareness)- Formulated & standardized the shoppable content strategy with the content planning team to enable content-to-commerce.- Devising feed control guidelines & notification plan for user retention.

- Involved in both 'Content and Creators’ operations for 'Helo' app.- Appointed as a Content POC (coordinating with regional language POCs and identifying the new trends every day and creating relevant tags.)- Worked with the Content team to Plan & Execute dedicated campaigns for Calendar & Trending events.- Worked closely for developing strategies for retaining and keeping the influencers active on the platform.

- Worked with 'Home & Network' team.- Covering real time National, International and Political stories.- Facilitated promotional activities on social media for better reach.- Coordinating with units located in different cities to get hyperlocal stories.- Preparing news packages on particular events.

- Doing celebrity interviews for the cover stories of weekly edition 'Manoranjan'.- Bearing the responsibility of weekly Bollywood page ‘Maya Darpan’