» Developed and executed comprehensive annual marketing campaign for the high voltage service in close collaboration with Digital team.» Coordinated and managed the production of 150+ collaterals and technical documents internally and with agency ensuring strict compliance to communications guidelines.» Created internal and external content including videos, presentations, and infographics incorporating value messaging consistent with company purpose.

» Drive marketing projects for Asia Pacific and work closely to support activities in Europe and Latin America. » Lead the implementation of technology tools required for global marketing activities and setup Marketing Automation » Standardize and monitor integration between various Zoho apps like CRM, Forms and Campaigns» Spearhead campaign management and contact management » Strategize PPC advertising, employ Analytics tools to monitor the KPIs and improve the effectiveness of marketing efforts. » Head website marketing of new products

» Engaged in a project to create a multi-lingual survey based customer engagement project to be rolled out in internationally (Europe, Latin America and Asia)» Responsible for end to end management of Workshops and Tradeshows across India - Conducted over 6 events» Developed and released email campaigns in the form of Newsletters, event promos, follow-ups, etc, created opt-in template and built a solid database on Zoho Campaigns» Responsible for management and maintenance of company website, webinar landing pages and product website. Recently set up an automated system for online workshop registration and evaluation. Used Google Analytics for analysis and website improvement.» Designed, developed and set up payment links for website that permits clients and prospects purchase SafeStart resources.» Designed Communication kit, brochures, event posters, campaign images etc as and when required.» Involved in Budget Planning, Cost Estimation, Placing order and implementation. » End to end management of Webinars, Online Leadership Sessions during the Covid crisis - Broadcasting, coordination with experts, panellist management, Q and As/support, etc.» Involved in the GDPR compliance Project - main activities included Data mapping, creating form template and Workflow» Vendor and Logistics management to ensure production and delivery of educational materials, merchandise and other resources» Marketing activities were done on social media for targeted engagement and on print media to generate awareness» Created template for Workshops on Zoho Projects and successfully used it for the workshop» Responsible for the management of Google Business Page and took crucial steps in the validation of Business» Oversaw crucial migration from old website to new. Set up visitor flows for various pages, developed content, back links and coordinated set up of forms and resource downloads

» Explored and engaged companies in industrial clusters of Coimbatore, Ahmedabad, Ludhiana and Srinagar for prototyping, research, development and value addition» Liaised with Bureau of Indian Standards to standardize grassroots innovations. Presented details and submitted Draft Standards for evaluation by its Sectional Committees. Applied to SAE International for World Manufacturer Identifier code on behalf of innovators» Linked innovations developed independently and for different purposes in Kerala and Kashimir for critical functional and safety improvements and oversaw its development at Srinagar and Coimbatore.» Lead two projects that required technical evaluation, re-design, prototyping and field testing of innovations. Involved in evaluation, dissemination and improvement of three other innovations» Guided over ten innovators in the aspects of compliance, sales, marketing, product development, human resource management, intellectual property rights, etc.» Prepared Funding Proposals, Marketing Strategy, Case Study, Business Plans, Memorandum of Understanding, Tender Documents, Magazine Content, Pitch Presentation and Research Articles» Represented NIF and organized events, exhibitions and programmes on a national and international level to encourage innovative and entrepreneurial spirit and provide a platform for innovators to promote their enterprises.» Coordinated dissemination of over 15 innovations and executed four Dissemination Projects in the Ladakh, Khammam and Ahmedabad» Identified and engaged Youtube channel "India in Details" to produce documentary on grassroots innovations» Used integrated communication while undertaking Stall Design, Poster Design, Video Editing and handling official YouTube Channel» Coordinated In-Residence Scholar Programme held at Rashtrapati Bhavan, identified experts and arranged meetings with scholars on the sidelines of FINE» Guided management and design interns during their internship @ NIF

» Responsible for studying consumer behaviour of agrochemical consumption in cocoa farming communities » Interacted with rural communities and was involved in extensive market research by conducting surveys, focus group discussions and in-depth interviews » Analyzed data collected and made recommendations based on results.» Developed the Go-to Market strategy which included channel design ATL and BTL strategies.

» Expanded customer base in Machine Business Group which included Caterpillar construction equipment » Organized and systematized work using technical customer management application Microsoft Dynamics CRM » Optimized product promotion and sales by collaborating with Service, Marketing and Rental departments » Planned and executed association meetings and demos to increase visibility and customer awareness » Identified issues in plants and mining sites and provided solutions to customers after site evaluation and productivity studies.

» Courses Taught • Production Planning and Control • Project Management • Basic Mechanical Engineering» Guided students in Mechanical, Production and Automobile streams» Collected, utilized and shared audio-video material relevant to the course