Digital-first marketing strategy and category management for V-Guard's Home, Kitchen & Breakfast AppliancesCategories Handled: Water Purifiers, Water Heaters, Voltage Stabilizers, Kitchen Appliances ➢ Areas of Responsibilities: Branding & Product Marketing, Category Management, Key Account Management, E-Commerce Campaign Management & Marketing Strategy, Performance Marketing

SituationDevelop a go-to-market (GTM) strategy for three mega accounts in Wipro’s IPM-US (Industrial & Process Manufacturing- US) Division, by working with the Pre-Sales Consulting team, focusing majorly on digital transformation and connected servicesObjectives• Analyse the process industry by focusing primarily on Chemical Industry and considering Glass Ceramics Industry and Metal Industry as secondary target segments to draw appropriate parallelism• Understand the latest digitization trends in connected services and exponential technologies to identify new opportunities• Study the mega account of Wipro in each of the three target segments to create the GTM strategy, by leveraging the company’s current IPs and in-house solutionsAction• Conducted primary research via depth interviews with more than 40 industry experts and academicians, countrywide and globally• Benchmarked the current opportunities of the clients with its nearest competitors through data collected from various client partners• Analysed the industry effectiveness to understand the market deterrents for expansion and competitive strategy• Performed competitive analysis on the basis of the technological advancements and also their financial strengths to understand the value drivers and derive the digital levers that Wipro needed to focus on, for all the three accounts• Evaluated the current Wipro IPs and in-house solutions that could be leveraged to derive newer business opportunities• Identified 4 main KPIs for the process industry by analysing the challenges, based on which the main focus areas were finalised• Formulated the Mega Trends, Value Drivers and Digital Levers for the target segments to derive the GTM Strategy• Proposed 4 main opportunities for each of the mega accounts, including both short term and long-term recommendations• Conceptualised multiple business use cases for both hunting & farming accounts

Worked in the R&D Division of the Test System Design Engineering Competency of Tata Elxsi, on two of their IP solutions, which focused on autonomous driving and Advanced Driver Assistance System (ADAS) algorithmsKey Responsibilities• Ideation and development of AI-based validation framework for autonomous driving with customisable vehicle dynamics and sensor models, by analysing various business use cases• Incorporation of ADASIS, V2X, OpenDRIVE and Open Street Maps standards using blender and python scripting• Implementation of a virtual platform for the validation of L3, L4 and L5 stages of autonomous driving and ADAS features• Creation of a tool for scenario creation and test case automation, which generates a detailed test report with log filesKey Assignments/ Initiatives• Leading a team of 8 in successfully developing the AI based validation framework for autonomous driving• Demonstrated the solution to 20+ OEMs and Tier 1s during a two-week-long Roadshow in Japan in February 2018, resulting in 6 new project opportunities for the Business Unit• Showcased the solution to a leading Indian OEM at their premises in April 2018, resulting in 2 new business opportunities• Created multiple RFPs, RFQs and SRS documents for various prospective clients• Offshore Coordinator for Consumer Electronic Show (CES) 2018, VDI ELIV 2017 and Jaguar Land Rover (JLR) Tech Day 2017• Coordinated with the company’s marketing and sales wing to tap the various business opportunities related to the IP