Julie George - Gowett Email & Phone Number

San Jose

Cultivated marketing programs and tools for Dental Support Organizations (DSOs) to promote Invisalign® clear aligners treatment to both C-Suite and doctors within DSOs as well as support those organization’s strategies to educate and create awareness for their patients. - Established marketing support for the newly created Special Markets channel designed to support DSOs which generated a 20%+ YOY growth- Collaborated with key customers to support strategies and execution of earned Market Development Funds (MDF/Co-Op) - Positioned Align Technology, Special Markets as a DSO industry leader through strategic sponsorships and working directly with industry associations, KOLs, influential speakers, and industry publications to ensure the corporate message was strong, consistent, and relevant- Developed, trained, and maintained a Marketing Integration Pathway to scale marketing support and programs across a rapidly growing and diverse customer base- Worked directly with over 25 DSOs, ranging from 20 to 600+ dental/orthodontic practices, to develop unique strategies to promote and educate on Invisalign treatment to their doctors & teams as well as optimizing their marketing campaigns to leverage the Invisalign brand, generate leads, and increase treatment conversions among their patients and potential patient. - Nurtured close relationships with internal customers, ensuring all marketing and training material maintains integrity, intended focus, and compliance with corporate communications, legal and regulatory requirements

San Jose, Ca

Developed and implemented marketing strategies and market development programs for the Chronic Venous Insufficiency (CVI) product line. (formally VNUS Medical Technologies)- Established as the principal resource, to both internal and external customers, for the Closurefast® catheters (approx. $130 million annual revenue)- Increased market penetration by identifying opportunities, including the creation of CVI awareness and educational material for the wound care market- Managed a line extension product launch with equal focus on establishing a competitive advantage, re-energize field sales team and increasing revenue ($6 million in first year)- Implemented tools and programs targeted to Interventional Cardiology, Phlebology, OB/GYN and Wound Care specialties with unique messaging, lead generation opportunities and physician educational events- Developed close relationships with internal customers, ensuring all marketing and training material maintains integrity, intended focus and compliance with both legal and regulatory requirements- Directed a team of 3 individuals dedicated to generating market development tools and programs for customers to promote their practice and increase patient volume by educating health care referrers and consumers

San Jose, Ca

- Managed products through all stages of the product life cycle including; identifying market needs, 510K process, clinical trials, case studies, training, and end of life - Defined worldwide market growth opportunities and analyzed strategies to increase penetration - Launched the inside sales program, including training, success metrics and strategies- Analyzed cost savings opportunities attributing to over $1 million annual savings

San Jose, Ca

Established the digital reader and video editing products and created marketing programs for sales within US, Canada and UK.- Designed company brand strategy, corporate website and channel market programs in the US, Canada and UK - Developed strategy to entered the video editing market and obtained number one market share in a large retail chain within a year- Defined the cell phone retail market, worked with Taiwan Engineering team and established ‘first to market’ SIM card based accessory products in the US and UK

Managed the digital media and video products for both the retail and the OEM channel in US, UK and Japan- Created marketing and training materials for Sales teams in the US, Europe, and Japan- Created the branding strategy for the Dazzle Digital Media Reader which captured the number one Market share in the UK market and number two in the US within 18 months - Directed the India Engineering team on product development to bring out five new innovative Video Capture products

Ba In Health And Human Performance

Certificate Program In Marketing, Marketing