Director of the Paid Search team. Responsible for directing lead generation strategies to help dealerships drive both online leads and in store visits. Expert on campaign execution tactics including Smart Bidding, Performance Max, Shopping Campaigns, Vehicle Ads, Display and Video. Recognized as a leader in the industry on Value Based Bidding (aka Smart Bidding). Have participated as guest speaker on Google Webinars and spoken at industry conferences. Developed advanced strategies to assist auto dealerships drive New Car sales, Used Car sales and Service Fixed Ops revenue.

Oversee the Digital Marketing team for this auto industry focused digital agency. Develop and execute lead generation strategies for GM, Ford, Chrysler, Mazda, Acura, Honda, BMW, Lexus auto dealerships with a focus on Paid Search (Google and Bing) as well as YouTube and the Google Display Network.

● Key Accomplishment: Implemented new to the company demand generation strategy using new IP intelligence platform (Kickfire) which resulted in net 240 new qualified B2B sales prospects per month for the sales team● Developed and executed holistic B2B lead generation strategy focusing on eCommerce companies. Focus personas were VPs eCommerce, Directors of eCommerce. Persons in general responsible for eComm sales.● Scaled leads from 150/month up to approximately 400-500/month via channel analysis and SF database mining ● Devised and executed pre and post marketing strategy for Events (Shoptalk, IRCE)● Implemented advanced conversion tactics such as smarter utilization of LiveChat and forms ● Currently implementing advanced partner marketing strategy with our relevant eCommerce partners such as Shopify, Magento and Salesforce Commerce Cloud using new identification technology● Collaborated with Sales & Sales Development Rep team to coordinate and execute detailed lead nurture campaigns

• Responsibility for overall revision of the corporate digital marketing strategy, execution, measurement and optimization • Developed and executed Omnichannel B2B digital strategy focusing on SEM/PPC, Social Media, Paid Social including LinkedIn and Facebook Custom Audiences, vertical directory sites, SEO, Display/Retargeting and email including Marketing Automation• Ultimate goal was for B2B lead generation to drive Sales opportunities• Generated $2.75MM in pipeline opps in 2017 from over 4,000 leads with a $500K budget• Ad platform expertise: Google Adwords, Facebook, LinkedIn, Capterra, G2Crowd, Hubspot • Expanded the sophistication and reach of our digital strategy to beyond just email

• Responsible for driving qualified leads for CCH Tax & Accounting software products primarily via email channel (Exact Target platform)• Email Marketing Manager with expert knowledge of email marketing best practices and platforms -- especially Salesforce.com Marketing Automation via Exact Target. • Revised existing digital strategy to utilize more contemporaneous and sophisticated digital tactics with heavy focus on email marketing, mobile marketing, paid search and display integration.• Generated 15% cost savings in marketing budget within just three months by advanced data mining techniques that identified areas of waste. • Currently reinvesting capital in new digital strategies previously not done by CCH.

• Product Management: Manage multi-channel marketing budget to generate new prospect leads online and offline in the Higher Education space. Execute enterprise CRM strategy to facilitate student enrollment. Partner with Brand Team in identifying innovative strategies to increase lead acquisition from best channels and drive down student/lead acquisition costs. • Emerging Media: SMS/Text CRM strategy execution. Facebook Custom Audiences campaign execution (mobile and desktop). Mobile Marketing expertise both on deck and off deck. • Local Marketing: Remotely executed marketing campaigns for Atlanta and Houston markets while based in Chicago (billboards, transit, DRTV, geo-targeted display, SMS Text).• Technical Project Manager: Marketing liaison to IT Group for key marketing product implementations. Define marketing requirements, user experience needs and oversee project implementation in coordination with IT team.• Vendor Management: Manage several external vendor/agency relationships to successfully execute marketing campaigns. Manage cross vendor integration processes when necessary.

• Strategy Development: Developed and executed online customer acquisition and lead generation strategies across various industries: Automotive, Financial Services, Hotel/Lodging (Best Western), Health Fitness Centers and Gyms, Home Services, Flowers and Veterinary Services. Developed new agency digital strategy framework for targeting local consumers by employing local search engine marketing, Internet Yellow Pages (IYP) and Mobile Advertising. Specifically focused on strategies that targeted ready to buy consumers. Diversity of experience and knowledge about the idiosyncrasies of ecommerce execution which is transferable to any company.• People Development and Management: Managed a Digital Marketing team of 4. Educated and Trained existing agency personnel on online marketing best practices. Educated existing print personnel on the differences/advantages between traditional media (print) and digital media. Established group wide Account Management protocol for auditing, optimizing, researching and launching online marketing campaigns, with special emphasis on web analytics, landing page optimization, page tagging, tracking, call center integration and ROI optimization.• Project Management: Designed and managed tech implementation process for booked business and all newly launched digital projects. Served as technical project manager for migration to the DART ad trafficking platform. • Negotiations: Led contract negotiations with Resolution Media agency for digital marketing agreement with Ketchum. Negotiated terms, personnel, technical and quality requirements as well as pricing.

• Strategy Development: Developed comprehensive online marketing strategies for prospective clients to support Doubleclick Performics’ Account Management and Business Development Sales teams. Chief sales strategist on significant new business pitches across several different industries including: Automotive, Financial Services, Entertainment, Real Estate, Retail General, Retail Apparel, Health Care and Software• Competitive Research: Utilizing third party online intelligence gathering tools such as Comscore, Adgooroo, Omniture, Yahoo Buzz, Adrelevance, Hitwise and eMarketer, conducted deep competitive forensics on our clients, their competitors and where they stood in their respective industry in all key online metrics.• Display Advertising: Executed integrated remarketing programs utilizing Doubleclick’s DART remarketing capability with Display Ads (search/display integration).• Sales Experience: Served as lead client facing sales strategist on new business development wins: XM Satellite Radio, Wells Fargo, Barnes & Noble, Autobytel, Britannica.com, Zazzle and Johnson & Johnson (Vistakon)• eCommerce/Online Sales Generation: Executed eCommerce paid search campaigns for retail brands such as Barnes and Noble.com and Microsoft Shopping Comparison engine. Expert experience with advanced eCommerce strategies to generate online traffic and sales